Yahoo! launches new Gold Standard Award


Yahoo! has announced the launch of Internet for Good, an award that recognizes excellence in the use of Internet by organizations or individuals to promote charitable causes, drive community engagement and effect positive change in the world.
 
As a trusted Internet destination that attracts more than half a billion users across the world every month, Yahoo! believes that the Internet is more than just a medium that brings down communication barriers; it can also foster positive change.
 
As a testament to this belief Yahoo! has launched a number of successful campaigns across the region including Yahoo! Buka Dunia in Indonesia, PC for Life in Vietnam and Purple Hope in Singapore that have enabled Yahoo! to be deeply involved in the lives of local communities and make a meaningful contribution to society in general.
 
Kuek Yu Chuang, Head of Public Affairs, Yahoo! Asia Pacific, said: “Yahoo!’s trusted products such as Mail, Messenger, Flickr, Yahoo! Blog etc, its news and entertainment properties have become an indispensable part of online community in the region, enabling users to read news, connect and communicate with friends and family and discover things they did not know. By leveraging these communication tools, we have launched campaigns that have made a positive impact on society, improved lives of our users by getting the most out of their digital experiences and at the same time extended Yahoo!’s brand values of being human, innovative, relevant and fun.”
 
He added, “Yahoo! Gold Standard ‘Internet For Good’ Award is open to community groups, employees, charities, consultancies, trade groups, embassies, government and non-government organizations as well as general public who have illustrated excellence in the innovative use of the Internet for good causes and promoted their CSR efforts.”
 
The Award is launched in partnership with Public Affairs Asia as part of the annual Gold Standard Awards programme to promote excellence in corportae communications and public affairs. Award submission is now open and can be accessed at http://www.PublicAffairsAsia.net/goldstandard/. The 2012 Gold Standard Awards will be judged by a panel of senior government affairs practitioners, corporate communications professionals, business leaders and government figures led by Steven R Okun, the awards chairman and director of Public Affairs at KKR Asia Pacific.
 
Over the past years, Yahoo! has embraced a number of social causes globally including Earth Day, Breast Cancer Day and World Aids Day. During the two weeks following Japan’s earthquake and tsunami, Yahoo! helped raise more than US$7 million through donate buttons placed across our network. The Yahoo! Employee Foundation (YEF), championed by its employees, matched staff donations and supported active volunteering to provide over US$2 million last year to non-profit organisations.

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