Why Perceptions Matter: An Interview With Industry Leaders

In a six minute interview, we speak with Jonathan Sanchez, Co-Founder and Director, STAND and panellists including Mick Gordon, CEO, IPSOS Hong Kong, Ray Bashford, Chairman, FTI Consulting and Ada Wong, Head of Public Affairs and Communications, FrieslandCampina.

They examine why perceptions matter to corporations seeking to thrive in Asia today.


All were keynote panelists at The 2014 Corporate Affairs Forum. The 2015 Corporate Affairs Forum will examine “Influence | Impact | Measurement” – sponsored by Weber Shandwick – and takes place in Singapore on Tuesday June 23, 2015. Click here for more details on this exclusive event for middle and senior tier corporate affairs and communications professionals.


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This interview was compiled in association with The Media Village, an award-winning full-service film production company offering multi-platform content solutions.