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Weber Shandwick launches Mediaco in Asia

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Weber Shandwick has announced the launch of Mediaco in Asia Pacific, a new content creation and distribution unit, built to deliver a comprehensive approach to brand publishing.

It follows the launch of the function in North America and Europe earlier this year.

Leveraging the agency’s investments in a full-service Studio offer, based in Hong Kong and with satellites in four other APAC markets, Mediaco will be led in the region by Jon Wade, Weber Shandwick’s head of digital, Asia Pacific.

Wade will drive the initiative with the support of a global Weber Shandwick team that includes: Jason Wellcome, global head of Mediaco; Chris Perry, global head of digital, and Fiona Battle, head of Mediaco, EMEA.

Mediaco combines editorial, planning, production and paid media dollars in support of distribution and discovery of content.

Wellcome said: “While it’s clear content has become the hot topic across the marketing and media industry, what’s less understood is how specialized and complex operating a new media model can be, especially one that requires both scale and a sustained approach.  What Mediaco offers is an end-to-end solution – one not based on theory, but one tested, refined and validated through the many client programs we’ve developed and executed.”

The unit globally has more than 100 specialists spanning a range of disciplinesrequired to deliver a full service content offer, including: planners, editors, user experience designers, writers, SEO experts, CGI artists, animators, and producers.

CGI Digital

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