Weber Shandwick expands into Shenzhen


Weber Shandwick is expanding its presence in China with the opening of an office in Shenzhen.

The new operation will bolster the firm’s growing network in China and will support local clients in navigating the evolving economic landscape, as well as global clients with an interest in the region. Leo Tang has been appointed Head of Shenzhen and will lead the new office.

Shenzhen, a fast growing city in southern China’s Guangdong province, is home to 11.9 million people and some of the country’s most prominent technology companies. The new operation adds to Weber Shandwick’s strong presence in the country, including offices in Beijing, Guangzhou and Shanghai.

“We continue to see opportunities for clients out of Shenzhen as Chinese companies expand both domestically and globally,” said Darren Burns, President, Weber Shandwick China.  “Having a local presence there will help us more deeply embed in the culture and best solve client challenges.”

Prior to his role with Weber Shandwick, Tang has held multiple roles at notable Chinese technology brands such as Huawei, TCL and Nubia. He will report to Rocky Wang, Head of Southern China, Weber Shandwick.

Weber Shandwick has maintained a strong presence in China since its entry in 1993, winning numerous awards for its work in digital, public relations and integrated marketing. In 2017, the company was named the agency with the best market perception in China by marketing consultancy firm R3. Weber Shandwick was also recognised as the Asia Pacific’s 2017 Network of the Year by PR Awards Asia.