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Waggener Edstrom enhances Asia team

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Waggener Edstrom Worldwide has announced several senior promotions, bolstering the leadership teams across Greater China and Singapore.

Previously heading up the Hong Kong consumer team, Adrian Lau has been promoted to Greater China Consumer Lead, commuting between Hong Kong and Shanghai. Having worked with the world’s leading consumer brands, from Audemars Piguet and Furla, to LG Electronics and Samsung, Lau will collaborate with the teams to further strengthen and grow the agency’s consumer portfolio across the borders.

At the same time, Beijing-based Carolyn Chen has been promoted to account director, where she will continue to manage key consumer and corporate accounts.

In Hong Kong, Emma Richards has been promoted to Vice President, Global Alliances, as she expands her scope to provide strategic counsel to Greater China clients, and continue to enhance the agency’s network of global alliances.

In Singapore, Carolyn Camoens has taken over the reins as general manager where she will oversee the agency’s operations and growth of the local office.

Under her management over the past year together with Asia Pacific deputy lead and senior vice president Matthew Lackie, Waggener Edstrom has achieved 27 percent year-on-year growth in Singapore and doubled its headcount.

Supporting Camoens is Peter McFeely, who will assume responsibilities as the new digital lead for Singapore. In the last twelve months, McFeely has led a team of consultants, analysts and project managers to expand the agency’s integrated communications business, adding major brands like Changi Airport Group to its roster of clients.

David Ko, executive vice president of Asia Pacific, Waggener Edstrom Worldwide, said: “We are in a business where top talent is essential for our growth and expansion. We invest tremendous resources in developing our leaders from within, so it gives me great pleasure to see our leaders rising through the ranks.”

He added: “Their promotions are well deserved and a re-affirmation of our commitment to developing future leaders. Each of these individuals play a critical role in leading the agency into the future.”

business China Digital Management Singapore

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