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Waggener Edstrom boosts healthcare team

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Shefali Srinivas has joined Waggener Edstrom as a healthcare account director based in Singapore.  

She will work closely with regional healthcare lead, Cathleen Witter, to support and develop the existing client portfolio in Asia Pacific.

Srinivas brings over a decade of experience in journalism to the agency, having worked in a diverse set of markets, including India, the US, South Africa and Singapore. For four years she was a healthcare correspondent for Singapore’s The Straits Times.   

Cathleen Witter, healthcare director Asia, Waggener Edstrom, said:“Shefali’s appointment is a strategic move as we expand our senior leadership team and healthcare practice. Her storytelling skills, passion for health, and proven ability to lead market-shaping campaigns in Asia are wonderful assets we can share with our clients. It’s also a perfect fit for us – at Waggener Edstrom, our goal is to create some of the most effective and insightful campaigns, whether it’s by using our proprietary analytics tools, or telling stories digitally.”

Srinivas said: “Waggener Edstrom’s data-driven approach to creative insights is a perfect match for healthcare clients’ needs. The agency is ahead of the game and brings a lot to the table through their diverse service offerings – from digital communication to research and measurement. I’m very excited to have the opportunity to be part of a dynamic and growing team and look forward to expanding our healthcare footprint in Singapore and the region.”

data Digital Health India Singapore

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