Vero PR opens new content function


Vero Public Relations, which has an office network across Thailand, Vietnam and Myanmar, has launched a dedicated division to manage social and digital communications and content development for clients in the three key centres.

Vero Content Creative (VCC) will be managed by Vero PR’s Bangkok headquarters. The new function was established on a client service platform that has integrated social and digital communications into its intellectual property.

Services include community management, social media strategy, online brand monitoring, key opinion leader outreach and creative content marketing.

Emerging markets such as Myanmar hold numerous opportunities to engage brand audiences and consumers through social and digital communications.

Myanmar has moved rapidly from ZeroG to 3G and 4G which means the always-on generation is integral to all marketing and corporate communications activity.

VCC offers a synchronized management service bringing in the latest technological expertise and a free flow of ideas to maximize return on investment, draw consumers and B2B partners into the websites and social platforms while also simultaneously protecting and enhancing their brand identity.

With Thailand now firmly committed to establishing a digital economy, VCC has created a dynamic focus that brings clients a one-stop social and digital communications management resource, wherever they are based.

Vero PR was the first international public relations consultancy to open dedicated offices in Myanmar after the easing of international sanctions.