The Categories for The 2015 Gold Standard Awards


headergsa15The 2105 Gold Standard Awards categories cover 16 broad areas. For details on becoming a Gold Standard Award sponsor, download the Sponsor Brief. For questions about the categories or entry criteria, contact the awards team.

tipsforentry entrybriefing entryform

 

 

 

 

 

 


THE PROSPECT GOLD STANDARD AWARDS FOR PROFESSIONAL EXCELLENCE

Sponsored by: Prospect

sp_prospect

 

 

These awards recognise achievement by a senior communications, corporate or public affairs professional connected to the Asia Pacific region. Two awards will be made: one recognising excellence in the agency sector and a second reflecting in-house professional excellence by an individual. The awards are open to the nomination of senior communications and public affairs professionals who are seen as leaders among their peer-groups and the broader corporate affairs and communications industry in Asia Pacific. Please state in-house or consultancy in the nomination.

Criteria:
Outline submissions of no more than 300 words must initially be made in this category by September 25. These will be considered by a panel of Gold Standard Awards judges before we request further details in support of the successful nominations. Nominations can be made by nominees themselves, third parties (such as clients and colleagues) and by Gold Standard Awards judges. There is no entry fee for this category.


THE GOLD STANDARD AWARD FOR COMMUNICATOR OF THE YEAR
Sponsored by: The House of Rose Professional – Public Relations | Publishing | People

horp3

 

 

 

 

This category recognises excellence in communications by a business or public figure in Asia Pacific. It is open to anyone or any corporate, NGO or governmental group to nominate a corporate leader, public servant, campaigner or political figure who has shown significant achievement through their communications over the previous 18 months. Nominations are also sought from among The Gold Standard Awards judging panel.

Criteria:
Outline submissions of no more than 300 words must initially be made in this category by September 26. These will be considered by a panel of Gold Standard Awards judges before we request further details in support of the successful nominations. Nominations can be made by nominees, third parties (such as clients and colleagues) and by Gold Standard Awards judges. There is no entry fee for this category.


THE GOLD STANDARD AWARD FOR POLICY-MAKER OF THE YEAR
Sponsored by: Kreab

kreab

 

This award recognises a policymaker in the Asia Pacific region for their gold standard achievement in innovative and consultative policymaking. Entries should illustrate how, through engagement with external stakeholders, an individual minister or policy-maker [for example a regulator] has successfully developed and implemented a specific initiative which addresses the needs or concerns of stakeholders.

Criteria:
Outline submissions of no more than 500 words must initially be made in this category by September 26. These will be considered by a panel of judges before we request further details in support of the successful nominations. Nominations can be made by nominees, third parties (such as clients and colleagues) and by Gold Standard Awards judges. There is no entry fee for this category.


THE GOLD STANDARD AWARDS FOR CORPORATE CITIZENSHIP
Sponsored by: Eon – The Stakeholder Relations Firm

sp_eon

 

 

These awards identify excellence in the development of a CSR, sustainability or good governance project which enhances corporate reputation. It is open to corporations, NGOs and public bodies who can show commitment to sustainable business practices, governance values or corporate responsibility either through a single campaign, case study or broader corporate
commitment to these outcomes.

One award will be presented in each of the following sub-categories:
In-Country Programme: Awards a citizenship programme taking place in only one country but which is not related to a global programme.
Regional Programme: Awards a regional citizenship programme which takes place in more than one country but which is not related to a global programme.
Global-Asia Programme: Awards the local implementation of a global programme at either the in-country, regional or global level.

Criteria:
• Entries should NOT EXCEED 1000 words and should address planning, execution and outcomes [where appropriate] on an equal 33%, 33%, 33% basis.
• Nominated programmes must have been launched, or have shown significant activity or progress, in the 18 month period prior to the opening of nominations.
• Entries must state whether they are being submitted for in-country, regional or global.
• Please note that supporting materials are NOT PERMITTED. Any reference to supporting evidence should be included as hyperlinks in the external links section of the entry form. Entrants can include photos or links to videos in the main body of the entry form.


THE GOLD STANDARD AWARD FOR COUNTRY OR TRADE PROMOTION

This award recognises effective communications and public affairs activity in the promotion of a country, industry or trade. It focuses on the work of chambers of commerce, embassies, trade and industry groups and government trade promotion and investment agencies. It is open to any domestic, regional or global trade promotion activity connected to the Asia Pacific region.

Criteria:
• Entries should NOT EXCEED 1000 words and should address planning, execution and outcomes [where appropriate] on an equal 33%, 33%, 33% basis.
• Nominated programmes must have been launched, or have shown significant activity or progress, in the 18 month period prior to the opening of nominations.
• Please note that supporting materials are NOT PERMITTED. Any reference to supporting evidence should be included as hyperlinks in the external links section of the entry form. Entrants can include photos or links to videos in the main body of the entry form.


THE GOLD STANDARD AWARD FOR CORPORATE FINANCIAL COMMUNICATIONS
Sponsored by: AmCham China
sp_amcham-china

 

 

This award is designed to identify excellence in corporate financial communications, government relations or regulatory affairs. It is open to consultancies, corporations, financial institutions, government agencies or regulatory bodies active in the financial communications arena. Entrants should show “Gold Standard” excellence in areas such as M&A communications, IPO communications or related regulatory or governmental affairs.

Criteria:
• Entries should NOT EXCEED 1000 words and should address planning, execution and outcomes [where appropriate] on an equal 33%, 33%, 33% basis.
• Nominated programmes must have been launched, or have shown significant activity or progress, in the 18 month period prior to the opening of nominations.
• Please note that supporting materials are NOT PERMITTED. Any reference to supporting evidence should be included as hyperlinks in the external links section of the entry form. Entrants can include photos or links to videos in the main body of the entry form.


THE GOLD STANDARD AWARD FOR DIPLOMATIC ENGAGEMENT
Sponsored by: 21st Century Fox

sp_21-century-fox

 

 

This award identifies excellence in diplomatic engagement through the nomination of any ambassador, embassy, diplomatic mission or parent foreign ministry. It recognises achievement in corporate public affairs in areas such as the promotion of trade, economic, political or cultural relations. Nominations can be made by diplomatic missions themselves or by a third party, such as a foreign ministry, a partnering corporation, trade group, chamber of commerce or NGO. Entries must show achievement of a desired strategy or outcome following a process of external engagement by the ambassador, embassy, consulate or foreign ministry. There is no entry fee for this category.

Criteria:
• Entries should NOT EXCEED 1000 words and should address planning, execution and outcomes [where appropriate] on an equal 33%, 33%, 33% basis.
• Nominated programmes must have been launched, or have shown significant activity or progress, in the 18 month period prior to the opening of nominations.
• Please note that supporting materials are NOT PERMITTED. Any reference to supporting evidence should be included as hyperlinks in the external links section of the entry form. Entrants can include photos or links to videos in the main body of the entry form.


THE GOLD STANDARD AWARD FOR EMPLOYEE ENGAGEMENT

The Gold Standard Award for Employee Engagement recognises achievement in internal communications or change management within a corporate, NGO or governmental organisation operating in Asia Pacific. It is open to any programme active in the last 18 months. Successful nominations will highlight excellence in the engagement between an organisation and its employees or membership in areas such as crisis management, change management or internal employee communications.

Criteria:
• Entries should NOT EXCEED 1000 words and should address planning, execution and outcomes [where appropriate] on an equal 33%, 33%, 33% basis.
• Nominated programmes must have been launched, or have shown significant activity or progress, in the 18 month period prior to the opening of nominations.
• Please note that supporting materials are NOT PERMITTED. Any reference to supporting evidence should be included as hyperlinks in the external links section of the entry form. Entrants can include photos or links to videos in the main body of the entry form.


THE GOLD STANDARD AWARD FOR GOVERNMENT RELATIONS
Sponsored by: Henry Hale Maguire

hhm

 

 

This award recognises successful and strategic engagement between an external organisation and a government, public body, state agency or regulator. Based on results entries should show how a process of strategic engagement with government or a public body was planned, implemented and led to a positive or desired outcome.

Criteria:
• Entries should NOT EXCEED 1000 words and should address planning, execution and outcomes [where appropriate] on an equal 33%, 33%, 33% basis.
• Nominated programmes must have been launched, or have shown significant activity or progress, in the 18 month period prior to the opening of nominations.
• Please note that supporting materials are NOT PERMITTED. Any reference to supporting evidence should be included as hyperlinks in the external links section of the entry form. Entrants can include photos or links to videos in the main body of the entry form.


THE GOLD STANDARD AWARD FOR ‘IN HOUSE’ TEAM OF THE YEAR
Sponsored by: Edelman

sp_edelman

 

 

This award identifies excellence in an in-house public/corporate affairs or communications team in Asia Pacific or related to the region. It is open to multinational and domestic corporations, government agencies and NGOs.

Criteria:
• Entries should NOT EXCEED 1000 words and should address planning, execution and outcomes [where appropriate] on an equal 33%, 33%, 33% basis.
• Referenced achievements must have been launched, or have shown significant activity or progress, in the 18 month period prior to the opening of nominations.
• Please note that supporting materials are NOT PERMITTED. Any reference to supporting evidence should be included as hyperlinks in the external links section of the entry form. Entrants can include photos or links to videos in the main body of the entry form.


THE GOLD STANDARD AWARD FOR ISSUES MANAGEMENT AND CRISIS COMMUNICATIONS
Sponsored by: NorthHead

sp_northhead

 

 

This category requires nominations outlining excellence by any corporation, government, NGO or agency in communicating key messages in the management of an “issue” or “crisis”. It is open to entrants from all sectors which can show a “Gold Standard” response to an event which took place in the 18 months prior to the close of nominations.

Criteria:
• Entries should NOT EXCEED 1000 words and should address planning, execution and outcomes [where appropriate] on an equal 33%, 33%, 33% basis.
• Nominated programmes must have been launched, or have shown significant activity or progress, in the 18 month period prior to the opening of nominations.
• Please note that supporting materials are NOT PERMITTED. Any reference to supporting evidence should be included as hyperlinks in the external links section of the entry form. Entrants can include photos or links to videos in the main body of the entry form.


THE GOLD STANDARD AWARD FOR NGO ENGAGEMENT

Entries for this award should show excellence in engagement with or between a non-governmental organisation and a third party organisation. Entries must should high levels of achievement or success in a campaign, project or outreach programme involving a corporation, government agency, industry group and a registered charity or official non-governmental organisation. There is no entry fee for entries lodged by NGOs.

Criteria:
• Entries should NOT EXCEED 1000 words and should address planning, execution and outcomes [where appropriate] on an equal 33%, 33%, 33% basis.
• Nominated programmes must have been launched, or have shown significant activity or progress, in the 18 month period prior to the opening of nominations.
• Please note that supporting materials are NOT PERMITTED. Any reference to supporting evidence should be included as hyperlinks in the external links section of the entry form. Entrants can include photos or links to videos in the main body of the entry form.


THE GOLD STANDARD AWARD FOR PUBLIC PRIVATE PARTNERSHIP
Sponsored by: HP

sp_hp

 

 

This award recognises excellence in any project involving both the public and private sector in Asia Pacific. It reflects the growing importance of public private partnerships in areas such as health promotion, environmental protection and the delivery of public services. The award will be made to a partnership as a group in recognition of the public affairs and communications engagement, execution and outcomes connected to their PPP programme.

Criteria:
• Entries should NOT EXCEED 1000 words and should address planning, execution and outcomes [where appropriate] on an equal 33%, 33%, 33% basis.
• Nominated programmes must have been launched, or have shown significant activity or progress, in the 18 month period prior to the opening of nominations.
• Please note that supporting materials are NOT PERMITTED. Any reference to supporting evidence should be included as hyperlinks in the external links section of the entry form. Entrants can include photos or links to videos in the main body of the entry form.


THE GOLD STANDARD AWARD FOR DIGITAL COMMUNICATIONS
Sponsored by: The Media Village

sp_mediavillage

 

This award recognises excellence in the use of digital media, including social media platforms and corporate websites, as a communications tool by business, governments or NGOs. Entrants must show how social or digital media has been used to effectively communicate with target stakeholder groups and has, then, achieved desired and pre-stated outcomes.

Criteria:
• Entries should NOT EXCEED 1000 words and should address planning, execution and outcomes [where appropriate] on an equal 33%, 33%, 33% basis.
• Nominated programmes must have been launched, or have shown significant activity or progress, in the 18 month period prior to the opening of nominations.
• Please note that supporting materials are NOT PERMITTED. Any reference to supporting evidence should be included as hyperlinks in the external links section of the entry form. Entrants can include photos or links to videos in the main body of the entry form.


THE GOLD STANDARD AWARD FOR STAKEHOLDER ENGAGEMENT

This award identifies excellence in a strategy or campaign engaging stakeholders such as government, the media, regulators, employees and the public. It is open to corporations, governments, embassies, NGOs and trade groups represented in Asia Pacific or representing Asian interests outside Asia. With an emphasis in outcomes entries will show how a process of planned engagement has achieved a positive outcome with stakeholder groups.

Criteria:
• Entries should NOT EXCEED 1000 words and should address planning, execution and outcomes [where appropriate] on an equal 33%, 33%, 33% basis.
• Nominated programmes must have been launched, or have shown significant activity or progress, in the 18 month period prior to the opening of nominations.
• Please note that supporting materials are NOT PERMITTED. Any reference to supporting evidence should be included as hyperlinks in the external links section of the entry form. Entrants can include photos or links to videos in the main body of the entry form.


THE GOLD STANDARD AWARDS FOR CONSULTANCY OF THE YEAR
Sponsored by: PR Newswire

PRN CMYK logo for A4

 

 

CATEGORY A: IN-COUNTRY CONSULTANCY OF THE YEAR
This award identifies full service corporate public relations and communications excellence by a consultancy within a country in Asia Pacific. It is open consultancies operating at the in-country level. Entrants must offer either a full service portfolio or a specialism in the areas of corporate communications, corporate public relations or public affairs.

Criteria:
• Entries should NOT EXCEED 1000 words and should address planning, execution and outcomes [where appropriate] on an equal 33%, 33%, 33% basis.
• Referenced achievements must have been launched, or have shown significant activity or progress, in the 18 month period prior to the opening of nominations.
• Please note that supporting materials are NOT PERMITTED. Any reference to supporting evidence should be included as hyperlinks in the external links section of the entry form. Entrants can include photos or links to videos in the main body of the entry form.

CATEGORY B: SPECIALIST CONSULTANCY OF THE YEAR
This award identifies corporate public affairs, public relations and communications excellence by a consultancy practice or specialist agency. It is open to public relations and communications consultancies operating in Asia Pacific who deliver service offerings in the areas of corporate communications, corporate public relations or public affairs.

Criteria:
• Entries should NOT EXCEED 1000 words and should address planning, execution and outcomes [where appropriate] on an equal 33%, 33%, 33% basis.
• Referenced achievements must have been launched, or have shown significant activity or progress, in the 18 month period prior to the opening of nominations.
• Please note that supporting materials are NOT PERMITTED. Any reference to supporting evidence should be included as hyperlinks in the external links section of the entry form. Entrants can include photos or links to videos in the main body of the entry form.

CATEGORY C: REGIONAL NETWORK OF THE YEAR
This award identifies corporate public relations and communications excellence by a full service consultancy at the regional network level. It is open to public relations and communications consultancies operating in Asia Pacific who deliver service offerings in the areas of corporate communications, financial communications, crisis management, corporate public relations or public affairs.

Criteria:
• Entries should NOT EXCEED 1000 words and should address planning, execution and outcomes [where appropriate] on an equal 33%, 33%, 33% basis.
• Referenced achievements must have been launched, or have shown significant activity or progress, in the 18 month period prior to the opening of nominations.
• Please note that supporting materials are NOT PERMITTED. Any reference to supporting evidence should be included as hyperlinks in the external links section of the entry form. Entrants can include photos or links to videos in the main body of the entry form.

Further questions relating to the Gold Standard Awards should be addressed to Mark O’Brien, Vice President, Asia Pacific at markobrien@publicaffairsasia.com