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The 2015 Gold Standard Awards Shortlist

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THE 2015 SHORTLIST

PublicAffairsAsia is proud to publish shortlist for The 2015 Gold Standard Awards.

The shortlist is as follows:


 THE PROSPECT GOLD STANDARD AWARDS FOR PROFESSIONAL EXCELLENCE

Sponsored by: Prospect

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These awards recognise achievement by a senior communications, corporate or public affairs professional connected to the Asia Pacific region. Two awards will be made: one recognising excellence in the agency sector and a second reflecting in-house professional excellence by an individual. The awards are open to the nomination of senior communications and public affairs professionals who are seen as leaders among their peer-groups and the broader corporate affairs and communications industry in Asia Pacific. Please state in-house or consultancy in the nomination.

NOMINEE SHORTLIST:
The Prospect Gold Standard Award for In-House Professional of the Year

  • Gigi Liu, Corporate Director – Marketing & Communications, The Executive Centre
  • Bev Postma, Executive Director, Food Industry Asia
  • Nicholas Worley, Regional Communications Manager, Deloitte Touche Tohmatsu Limited

NOMINEE SHORTLIST:
The Prospect Gold Standard Award for Consultancy Professional of the Year

  • Jean-Michel Dumont, Chairman, Ruder Finn Asia
  • Ava Lawler, Managing Director, Weber Shandwick Australia
  • John Russell, Managing Director, North Head
  • Elan Shou, SVP & MD, Ruder Finn China

THE GOLD STANDARD AWARD FOR COMMUNICATOR OF THE YEAR
Sponsored by: The House of Rose Professional – Public Relations | Publishing | People

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This category recognises excellence in communications by a business or public figure in Asia Pacific. It is open to anyone or any corporate, NGO or governmental group to nominate a corporate leader, public servant, campaigner or political figure who has shown significant achievement through their communications over the previous 18 months.

SHORTLIST:

  • Andrew Browne, Senior Correspondent and Columnist, The Wall Street Journal in China
  • Paul Salnikow, Chairman & CEO, The Executive Centre
  • Kirk Wagar, U.S. Ambassador to the Republic of Singapore, U.S. Embassy Singapore

THE GOLD STANDARD AWARD FOR POLICY-MAKER OF THE YEAR
Sponsored by: Kreab

kreab

 

This award recognises a policymaker in the Asia Pacific region for their gold standard achievement in innovative and consultative policymaking. Entries should illustrate how, through engagement with external stakeholders, an individual minister or policy-maker [for example a regulator] has successfully developed and implemented a specific initiative which addresses the needs or concerns of stakeholders.

SHORTLIST:

  • Carrie Lam, The Chief Secretary for Administration, The Hong Kong Special Administrative Region
  • Andrew Robb. Minister for Trade and Investment, and the Australian Department for Foreign Affairs and Trade
  • Lee Hsien Loong, The Prime Minister of the Republic of Singapore

THE GOLD STANDARD AWARDS FOR CORPORATE CITIZENSHIP
Sponsored by: Eon – The Stakeholder Relations Firm

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These awards identify excellence in the development of a CSR, sustainability or good governance project which enhances corporate reputation. It is open to corporations, NGOs and public bodies who can show commitment to sustainable business practices, governance values or corporate responsibility either through a single campaign, case study or broader corporate commitment to these outcomes.

SHORTLIST: THE GOLD STANDARD AWARD FOR CORPORATE CITIZENSHIP IN-COUNTRY

  • Brunswick Group: Sinopec: The Gas Station That Cares – A Better Road Home
  • Hyundai Motor Company Australia Pty Ltd: Hyundai Help For Kids
  • Intel Technology India Private Limited: Rebuildinglivelihoods In Chamoli
  • Malayan Banking Berhad: Reach Independence & Sustainable Entrepreneurship (R.I.S.E) Program – Widening Financial Inclusion
  • Yes Bank: The “YES COMMUNITY” Initiative in India

SHORTLIST: THE GOLD STANDARD AWARD FOR CORPORATE CITIZENSHIP REGIONAL PROGRAMME

  • Friesland Campina: Drink.Move.BeStrong – A first-of-its- kind multi-nation and multi-stakeholder advocacy campaign to address malnutrition in Southeast Asia
  • Microsoft Asia Pacific: #WeSpeakCode – Coding is a language for everyone in Asia
  • SABIC: Lights of Our Future

SHORTLIST: THE GOLD STANDARD AWARD FOR CORPORATE CITIZENSHIP GLOBAL ASIA PROGRAMME

  • Kimberly-Clark Asia Pacific Headquarters Pte Ltd: Sustainability 2015
  • Syngenta: The Syngenta Food Security Agenda
  • MasterCard: MasterCard Project Inspire – Five minutes to change the world

THE GOLD STANDARD AWARD FOR COUNTRY OR TRADE PROMOTION

This award recognises effective communications and public affairs activity in the promotion of a country, industry or trade. It focuses on the work of chambers of commerce, embassies, trade and industry groups and government trade promotion and investment agencies. It is open to any domestic, regional or global trade promotion activity connected to the Asia Pacific region.

SHORTLIST:

  • Burson-Marsteller Beijing: Young Chinese Cartoon Girl Takes Journey through New Zealand’s Education System
  • FleishmanHillard: Invest Hong Kong
  • Lego: LEGO SG50 – Rebuild Your Memories Campaign
  • Ogilvy Public Relations, Beijing: Great Chinese Names for Great Britain
  • New Zealand Trade and Enterprise: New Zealand Tech Showcase

THE GOLD STANDARD AWARD FOR CORPORATE FINANCIAL COMMUNICATIONS
Sponsored by: AmCham China
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This award is designed to identify excellence in corporate financial communications, government relations or regulatory affairs. It is open to consultancies, corporations, financial institutions, government agencies or regulatory bodies active in the financial communications arena. Entrants should show “Gold Standard” excellence in areas such as M&A communications, IPO communications or related regulatory or governmental affairs.

SHORTLIST:

  • ADFACTORS PR India: Banking Giant SBI Wins Over Indian Millennials
  • Strategic Public Relations Group Limited: Pharming for Success
  • Vitasoy International Holdings Ltd: Vitasoy International Holdings Ltd

THE GOLD STANDARD AWARD FOR DIPLOMATIC ENGAGEMENT
Sponsored by: 21st Century Fox

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This award identifies excellence in diplomatic engagement through the nomination of any ambassador, embassy, diplomatic mission or parent foreign ministry. It recognises achievement in corporate public affairs in areas such as the promotion of trade, economic, political or cultural relations. Nominations can be made by diplomatic missions themselves or by a third party, such as a foreign ministry, a partnering corporation, trade group, chamber of commerce or NGO. Entries must show achievement of a desired strategy or outcome following a process of external engagement by the ambassador, embassy, consulate or foreign ministry.

SHORTLIST:

  • The British Council New Zealand: Stages of Change Legacy  
  • The Dutch Consulate General Sydney:  Holland Hub Australia  
  • The EU Delegation to Indonesia: Destination Europe by the EU Delegation to Indonesia
  • The US Embassy Canberra: The US Ambassador’s Innovation Roundtables

THE GOLD STANDARD AWARD FOR EMPLOYEE ENGAGEMENT

The Gold Standard Award for Employee Engagement recognises achievement in internal communications or change management within a corporate, NGO or governmental organisation operating in Asia Pacific. It is open to any programme active in the last 18 months. Successful nominations will highlight excellence in the engagement between an organisation and its employees or membership in areas such as crisis management, change management or internal employee communications.

SHORTLIST:

  • Intel Technology India Private Limited: Intel Involved Matching Grant Initiative
  • SAP Asia Pacific Japan:  The “Our Simple” Programme
  • Marriott International: Internal employee engagement

THE GOLD STANDARD AWARD FOR GOVERNMENT RELATIONS
Sponsored by: Henry Hale Maguire

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This award recognises successful and strategic engagement between an external organisation and a government, public body, state agency or regulator.  Based on results entries should show how a process of strategic engagement with government or a public body was planned, implemented and led to a positive or desired outcome.

SHORTLIST:

  • Bluegrass Consulting, Burson-Marstellar, PPR Queensland, Queensland Corporate Communication Network: Strong Economic Choices for Queensland
  • ICON AGENCY: Standing up for a better deal – How NSW Farmers rewrote the book on political campaigning
  • Weber Shandwick: Future Submarines

THE GOLD STANDARD AWARD FOR ‘IN HOUSE’ TEAM OF THE YEAR
Sponsored by: Edelman

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This award identifies excellence in an in-house public/corporate affairs or communications team in Asia Pacific or related to the region. It is open to multinational and domestic corporations, government agencies and NGOs.

SHORTLIST:

  • Deloitte Touche Tohmatsu Limited: In-House Team
  • Vitasoy International Holdings Ltd: Vitasoy In-House Team
  • Logan City Council Media and Communication Branch: It’s not rocket science – Using strategic partnerships to change the face of Logan
  • DHL: Elevating DHL in highly contested logistics markets

THE GOLD STANDARD AWARD FOR ISSUES MANAGEMENT AND CRISIS COMMUNICATIONS
Sponsored by: NorthHead

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This category requires nominations outlining excellence by any corporation, government, NGO or agency in communicating key messages in the management of an “issue” or “crisis”. It is open to entrants from all sectors which can show a “Gold Standard” response to an event which took place in the 18 months prior to the close of nominations.

SHORTLIST:

  • Hong Kong Tourism Board: Relocation of the Hong Kong Wine and Dine Festival – How the Hong Kong Tourism Board upheld its corporate image in the face of a crisis
  • The Korean Ministry of Gender Equality & Family: The Look Again Campaign (nominated by FleishmanHillard)
  • Ogilvy Public Relations, Beijing: Jaguar Land Rover: Neutralising a Consumer Rights Crisis in China
  • Text100 Malaysia: Cadbury – Halal Yesterday Today and Tomorrow

THE GOLD STANDARD AWARD FOR NGO ENGAGEMENT
Sponsored by: CS&A International Risk, Crisis and Business Continuity Management

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Entries for this award should show excellence in engagement with or between a non-governmental organisation and a third party organisation. Entries must should high levels of achievement or success in a campaign, project or outreach programme involving a corporation, government agency, industry group and a registered charity or official non-governmental organisation.

SHORTLIST:

  • ACCOR and ORBIS: Stay for Brightness
  • Edelman Hong Kong: Samsung Solve For Tomorrow – working with HKEd City, Hong Kong Science & Technology Park, Ecovision, Ecozine and the Hong Kong Federation of Business Students
  • Adfactors: RBS – The ‘Eco-Warrior’ battles for sustainability
  • Bill & Melinda Gates Foundation: Reinvent The Toilet Fair
  • Intel Technology India Private Limited: Working with Udyogini in Rebuilding Livelihoods in Chamoli

THE GOLD STANDARD AWARD FOR PUBLIC PRIVATE PARTNERSHIP
Sponsored by: HP

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This award recognises excellence in any project involving both the public and private sector in Asia Pacific. It reflects the growing importance of public private partnerships in areas such as health promotion, environmental protection and the delivery of public services. The award will be made to a partnership as a group in recognition of the public affairs and communications engagement, execution and outcomes connected to their PPP programme.

SHORTLIST:

  • StarHub Ltd: RENEW
  • The International Crops Research Institute for the Semi-Arid Tropics (ICRISAT):  ICRISAT Development Center (IDC) Creation
  • FleishmanHillard: From Working Man to Daddy
  • Winrock International: A PPP-Change the lives of landless women and preserve natural resources

THE GOLD STANDARD AWARD FOR DIGITAL COMMUNICATIONS
Sponsored by: The Media Village

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This award recognises excellence in the use of digital media, including social media platforms and corporate websites, as a communications tool by business, governments or NGOs. Entrants must show how social or digital media has been used to effectively communicate with target stakeholder groups and has, then, achieved desired and pre-stated outcomes.

SHORTLIST:

  • Ogilvy Public Relations: Nestle -Protecting China’s Little Angels – An Allergy Prevention Campaign
  • LEGO: LEGO SG50 – Rebuild Your Memories Campaign
  • Amazon Kindle Voyage: Re-igniting a love for reading in China

THE GOLD STANDARD AWARD FOR STAKEHOLDER ENGAGEMENT
Sponsored by: Vriens and Partners

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This award identifies excellence in a strategy or campaign engaging stakeholders such as government, the media, regulators, employees and the public. It is open to corporations, governments, embassies, NGOs and trade groups represented in Asia Pacific or representing Asian interests outside Asia. With an emphasis in outcomes entries will show how a process of planned engagement has achieved a positive outcome with stakeholder groups.

SHORTLIST: (Please note that one principal award and a high commendation will be made due to the large number of entrants).

  • ICICI Bank: Where ‘I’ Stands For Inclusion
  • Fonterra: A Dual Celebration on World Milk Day and International Children’s Day on Fonterra Farm
  • Madison Public Relations: Whisper Touch the Pickle
  • P&G Gillette: Kiss Him Or Not? (nominated by Ketchum)
  • Roche: The Roche Young Scientist Award
  • Weber Shandwick: The Torch Has Been Passed – JFK’s Legacy Today/JFK International Symposium
  • William Grant & Sons (Singapore), Ketchum Singapore, Vivaldi Public Relations, GOODSTUPH: The Glenfiddich Experience 2014 (nominated by Ketchum Singapore)

THE GOLD STANDARD AWARDS FOR CONSULTANCY OF THE YEAR
Sponsored by: PR Newswire

PRN CMYK logo for A4

 

 

CATEGORY A: IN-COUNTRY CONSULTANCY OF THE YEAR
This award identifies full service corporate public relations and communications excellence by a consultancy within a country in Asia Pacific. It is open consultancies operating at the in-country level. Entrants must offer either a full service portfolio or a specialism in the areas of corporate communications, corporate public relations or public affairs.

SHORTLIST:

  • FleishmanHillard Hong Kong
  • Ruder Finn China
  • Weber Shandwick China

CATEGORY B: SPECIALIST CONSULTANCY OF THE YEAR
This award identifies corporate public affairs, public relations and communications excellence by a consultancy practice or specialist agency. It is open to public relations and communications consultancies operating in Asia Pacific who deliver service offerings in the areas of corporate communications, corporate public relations or public affairs.

SHORTLIST:

  • North Head
  • Ryan Communication Ltd
  • Vriens & Partners

CATEGORY C: REGIONAL NETWORK OF THE YEAR
This award identifies corporate public relations and communications excellence by a full service consultancy at the regional network level. It is open to public relations and communications consultancies operating in Asia Pacific who deliver service offerings in the areas of corporate communications, financial communications, crisis management, corporate public relations or public affairs.

SHORTLIST:

  • Edelman Asia Pacific
  • Vriens & Partners (SE Asia)
  • Weber Shandwick Asia Pacific

 

Each shortlisted nominee is entitled to  two complimentary tickets to attend The 2015 Gala Gold Standard Awards Cocktail Reception taking place at The Foreign Correspondents’ Club in Hong Kong on Thursday, December 3. To reserve complimentary places nominees should contact events@publicaffairsasia.com stating the name, email, organisation and title of each attendee.

Unrivalled networking: Non-shortlisted guests can reserve tickets for just US$150 via events@publicaffairsasia.com