Text100 has announced Colby Jones has joined its Hong Kong office as a Senior Account Director and Deputy Managing Consultant.
She will lead a diverse group of professionals across digital, social and traditional public relations capabilities alongside Rosemary Merz, Vice President and Managing Consultant.
Her primary responsibilities will include client strategy and service, new business and employee development.
Joining from Text100’s New York City office, Jones previously led the strategy and communications for large enterprise clients including IBM.
She brings to the team experience within the consumer and enterprise sectors having supported clients within industries ranging from travel, food and beverage, non-profit and B2B technology.
The agency was recently appointed by Fox International to provide digital support for the latest season of Asia’s Next Top Model.
Rosemary Merz, Vice President and Managing Consultant, Text100 Hong Kong, said: “Colby’s transition to our Hong Kong team is testament to the global nature of our clients and our business. Her senior client counsel experience – spanning global campaigns and leveraging integrated channels – substantially strengthens our existing team’s capabilities. We are delighted to welcome her on board.”
Jones said: “I’m thrilled to be joining such a talented team and to help lead them in creating compelling integrated communications campaigns.”
In 2014, Bite Communications merged with Text100 in Asia to form a stronger presence in the region under the Text100 brand.
Both agencies have made considerable investments in integrated communications capabilities and offer clients a full suite of content, creative, digital marketing, analytics and search services to complement its core media and influencer relations capabilities.
The addition of Jones to the senior leadership to the team will help broaden the company’s expertise and offerings.
Jones earned her Bachelor’s degree in Political Science from the University of Connecticut.