Crisis

Niche Market: An Interview With Hans Vriens

Since setting up Vriens & Partners six years ago, Hans Vriens has added six offices and 50 staff to his operation. But, he tells Craig Hoy, he has no plans to extend its reach beyond its niche: government affairs in South East Asia

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Are we witnessing a new dawn for public affairs?

Increasing efforts to regulate, combined with an emerging trend for brands to stand for something purposeful, may herald a new era for the public affairs function, writes Will Gilroy, Director of Communications at the World Federation of Advertisers.

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