Sustainable investing on the rise says survey

Retail investors, particularly millennials, are driving growth in sustainable investing, according to the latest edition of an investor survey by the Morgan Stanley Institute for Sustainable Investing.

Based on a survey of 1,000 U.S. investors, the survey found that 75% of individual investors and 86% of millennial investors, say that they are “interested in” sustainable investing while 38% of millennials are “very interested”, up from 28% since 2015.

The firm explained the heightened interest from millennials to be likely tied to their “strong belief that they can make a positive difference with their own investments”.

The survey also found that investor attention to sustainability is growing faster than consumer concern with sustainability as 71% of investors say that good environmental, social, and governance (ESG) practices can potentially lead to higher profitability.