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Sustainable investing on the rise says survey

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Retail investors, particularly millennials, are driving growth in sustainable investing, according to the latest edition of an investor survey by the Morgan Stanley Institute for Sustainable Investing.

Based on a survey of 1,000 U.S. investors, the survey found that 75% of individual investors and 86% of millennial investors, say that they are “interested in” sustainable investing while 38% of millennials are “very interested”, up from 28% since 2015.

The firm explained the heightened interest from millennials to be likely tied to their “strong belief that they can make a positive difference with their own investments”.

The survey also found that investor attention to sustainability is growing faster than consumer concern with sustainability as 71% of investors say that good environmental, social, and governance (ESG) practices can potentially lead to higher profitability.

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