Sinclair Communications rebrands following significant growth


Sinclair Communications has announced it has rebranded as Sinclair as the agency announces an updated identity which supports its position as an established public relations, social media and experiential consultancy in the region.

The agency was founded by Kiri Sinclair in 2009 to offer Integrated PR to brands in Asia, an innovative approach at the time, and was named in-country consultancy of the year in the 2016 PublicAffairsAsia Gold Standard Awards.

Sinclair has since expanded to encompass an expert team of over 35 professionals who deliver seamlessly integrated PR programmes across Asia, from offices in Hong Kong and Shanghai.

Founder and Managing Director Kiri Sinclair said, “We see a bright future for the PR industry in Greater China as the importance of brand building through communications continues to grow. Our philosophy, grounded in a distinct collaborative approach to client partnerships, media relationships and supporting our community, has been shaped for the Asian business environment. Our expansion is in response to the exponential growth in demand for integrated public relations we are seeing from both Chinese brands and international brands operating in the region.”

Core to the agency’s evolution is the expansion of the sectors and industries they represent. In addition to its original focus in the lifestyle sectors of travel, hospitality and F&B, Sinclair’s expertise now encompasses corporate and consumer communications across a wide spectrum.

The agency’s client portfolio includes international, regional and local brands across the B2B and consumer spaces, as well as government bodies.

Today also sees the launch of Sinclair Arts, a dedicated arts and culture arm led by a team of expert arts communication consultants, further cementing Sinclair’s long-standing commitment to promoting the creative and cultural communities in Asia.

As the communications industry embraces new technology, Sinclair’s service offering has further expanded. Their Integrated PR approach is full service, bringing together brand strategy, media relations, social media, digital marketing and experiential PR. Sinclair have a forward-thinking approach to influencer marketing and multimedia content creation, and offer a full suite of digital marketing services with a dedicated and expanding digital team that is one step ahead of the latest online trends.

Executive Director Kevin Lam said, “Over the last eight years the PR industry has changed dramatically. Taking an omni-channel approach to communications is not just a trend, it is the only way of effectively reaching targeted audiences. Alongside our clients, the Sinclair team has developed new ways of communicating, and we have enjoyed the journey enormously. Our new brand identity reflects the confident and brave approach we have always taken and will continue to bring to our work.”

Sinclair remains an independent agency; with growth fully organic, earned through a dedication to nurturing talent and delivering exceptional work.

“Sinclair’s new look and style is a bit more mature, just like us, but our passion and creativity is stronger than ever. Expect more of what you know – strategic, creative, impactful, and award-winning work that builds value, inspires action, changes opinion and grows reputation for our clients,” said Kiri Sinclair.