Brian Shrowder has joined Hill & Knowlton Australia as director of crisis and issues management, with responsibility for crisis planning and training.
He will also act as a media spokesperson coaching and crisis communications counsel and returns Australia from Dubai where he was director of crisis and training for Hill+Knowlton Strategies in the Middle East and Africa.
In that role he advised many of the region’s largest companies on their crisis strategies and conducted spokesperson training for hundreds of corporate representatives.
Sue Cook, managing director, Hill+Knowlton Strategies, said: “Brian’s depth of expertise significantly strengthens our crisis capability. Crisis management is a core strength of H+K Strategies globally and we are delighted to be able to offer the full range of crisis services here in Australia.”
According to Shrowder: “In the aftermath of the global financial crisis, corporate leaders recognise that crises can hit any industry, any time. They face closer scrutiny and a growing demand for transparency. At the same time, social media networks such as Facebook and Twitter present both opportunities and serious risks for companies facing crises or difficult issues. That’s why Hill+Knowlton Strategies has developed a range of digital tools to help clients navigate the social media landscape and engage the power of public opinion.”
A former Network Ten journalist and news manager, Shrowder first joined Hill+Knowlton Strategies in 2001 as the firm’s Melbourne-based director of crisis and training services.
He holds a Bachelor of Laws degree from the University of Adelaide.