The Gold Standard Award for Corporate Financial Communications has been won by the Sabana Shari’ah Compliant Industrial Real Estate Investment Trust (Sabana REIT).
Sabana REIT retained Weber Shandwick to educate investors and generate interest when it decided to become Singapore Exchange Limited’s (SGX) first Shari’ah-compliant listing. Sabana sought to demonstrate that Shari’ah-compliant products were for all investors and do not underperform compared to other products.
The award was presented at the annual Gold Standard Awards ceremony, where sponsor Kreab Anderson was represented by managing partner Richard Barton.
The firm designed a two-pronged strategy, educating stakeholders and media about Shari’ah compliance before IPO activity and then engaging the financial community while abiding by the regulatory restrictions governeing IPOs. This would ensure information generated by media was accurate, eliminate investor uncertainty and raise awareness prior to the IPO.
The shortlisted candidates were the Bright Group for its work in acquiring Manassen Foods and the Hutchison Port Holdings Trust’s IPO.
Commenting on the award, Mark O’Brien, vice president of PublicAffairsAsia, said: “Corporate finacial communications is an area of great and growing importance. The first year of this new category started well with a strong and competitive shortlist of high quality projects.”