Reidy becomes Hume Brophy Asia MD

Leading communications professional Martin Reidy is to join Hume Brophy as Managing Director of its Asia business.

He joins the international Government, Media and Investor Relations firm with a brief to expand the company’s Asian business and will be based in the Singapore office.

Conall McDevitt, Chief Executive Officer of Hume Brophy, said: “Martin’s hire is a key element of our plans to build on our success to date to expand our offer both in our existing markets and globally.  At present we have a strong presence in Brussels, Dublin, London, Paris and an established affiliate network covering New York and across Europe. We see Martin using his extensive experience of corporate communications and financial public relations in Asia to significantly grow our presence in the region.”

Reidy, who was previously Head of FTI’s Beijing office, speaks Chinese, and has over a decade of experience in the region, said: “Hume Brophy have one of the strongest track records in the markets where they have a presence and are clearly on track for even greater success. Across all of the major markets in Asia there is a growing need for more nuanced, informed, and business-driven communications counsel, and this is where Hume Brophy excels. I’m excited to join the team in Asia, and and look forward to helping drive the next stage of the firm’s global growth.”

Building on an existing core group of clients in Asia, Reidy intends to grow the Asian business, taking advantage of the company’s existing areas of specialisation which include aerospace and defence, online retail, financial services, energy, agri-food, and healthcare communications.