PublicAffairsAsia celebrates 2012 Gold Standard Awards


The 2012
Gold Standard Awards have been presented in Hong Kong where over 200 senior
public affairs, diplomatic, media and communications figures gathered to
celebrate excellence across a wide range of categories.

In the
hotly-contested awards progamme, global consultancy Fleishman-Hillard secured
in-country and regional network of the year, with the US Embassy in Singapore,
Golden-Agri Resources’ Franky Widjaja and Procter & Gamble India also
collecting top awards.

The top
award of The Prospect Gold Standard Award for Professional Excellence was
secured by Shin Tanaka, the President and Senior Partner of Fleishman-Hillard
in Japan in recognition of his outstanding contribution to communications and
public affairs during 15 years of service with the company.

The Gold
Standard Award for Corporate Citizenship was highly coveted with Procter &
Gamble India taking the top award for its mission to “touch and improve
the lives of consumers, now and for generations to come”. P&G saw off
significant competition in a category which saw over 50 corporate nominations.

Given highly
commended awards for citizenship were Accor Asia Pacific for The PLANET 21
project, Merck (Private) Limited Pakistan for The Baba Bhit Island Hospital and
Xylem Inc for The Xylem Watermark project.

The Gold
Standard Award in Country and Trade Promotion was won by Ogilvy PR Beijing for
the Panda Awareness Week which promoted Chengdu in London before the London
Olympics.  Ogilvy also scooped The Gold
Standard Award for Social Media Engagement for IBM’s “Mr Bao Knows It
All” campaign.

Meanwhile,
The Gold Standard Award for Corporate Financial Communications was won by SPRG
for their work with the Japanese games manufacturer Dynam, which played well as
it listed on the main board of the Hong Kong Stock Exchange.

McDonald’s
and Weber Shandwick were recogised for outstanding issues and crisis management
for their response to to CCTV’s Consumer Rights Day Report on hygiene standard
in restaurants.

Public-private achievement

In the
category of The Gold Standard Award for Public Private Partnership, the winner
was MSD Philippines for Babae, Mahalaga Ka! (Woman, You are Important!) a
public private partnership for the prevention of cervical cancer in the
Philippines. Commended in this category was Microsoft Corporation (India) Pvt.
Ltd for projects including Partners in Learning and Project Shishka.

In the new
category of The Yahoo! “Internet for Good” Gold Standard Award the
prize was secured by Sonokids Australia for the innovative All Abilities
ePlayground which offers wide-ranging internet access to children with
disabilities.

US
Ambassador David Adelman secured the coveted Gold Standard Award for Diplomatic
Engagement, while the US embassy in Japan secured a special award for its
engagement efforts since the tsunami and nuclear crisis. Ambassador Adelman,
who attended the awards, secured the award in recognition of significant trade
promotion and community engagement during his time as the US’s diplomatic
representative in Singapore.

The 2012
Gold Standard Award for Stakeholder Engagement recorded over 30 entries and the
winning nominee was Nestlé for its innovative and highly effective agricultural
assistance programme in Yunnan Province, China.

ClubsNSW
took the top prize for in-house excellence with its team recognised for
significant achievement in the public and regulatory affairs arena in
Australia.

In the
category of specialist consultancy of the year, ICON International
Communications took the top spot in recognition of its crisis communications
capabilities.

Follow this link for the winners details and further information on their Gold Standard achievements.

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Full award nominations and shortlist was:

THE PROSPECT GOLD STANDARD AWARD FOR PROFESSIONAL EXCELLENCE

Sponsored by: Prospect

THE WINNER: Shin Tanaka, President and Senior Partner, Japan, Fleishman-Hillard Inc

THE SHORTLIST:

  • Evan Lewis, Formerly Vice President of Communications, Accor Asia Pacific
  • Geoff Rodgers, Founder and Chairman of Rowland

___________________________________

THE GOLD STANDARD AWARD FOR COMMUNICATOR OF THE YEAR

Sponsored by: HP

THE WINNER: Franky Widjaja, Chairman and CEO of Golden Agri-Resources Ltd

THE SHORTLIST:

  • Piyush Gupta, CEO, DBS Group
  • James L. McGregor, author, journalist and China expert

___________________________________

THE SPECIAL GOLD STANDARD AWARD FOR PUBLIC AFFAIRS EXCELLENCE

US Ambassador to Japan John V. Roos, the Public Affairs Section of the US Embassy in Tokyo, and the TOMODACHI Initiative
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THE GOLD STANDARD AWARD FOR CORPORATE CITIZENSHIP

Sponsored by: AmCham China

THE WINNER: Procter & Gamble India – To touch and  improve the lives of consumers, now and for generations to come

HIGHLY COMMENDED AWARD WINNERS:

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THE YAHOO! GOLD STANDARD ‘INTERNET FOR GOOD’ AWARD

Sponsored by: Yahoo!

THE WINNER: Sonokids Australia – The All Abilities ePlayground

THE SHORTLIST:

  • OurSay.org: Harnessing the power of social media to revitalise critical participation in Australian democracy
     
  • The People of Fukushima: Using social media to extend access to the Fukushima conference

___________________________________

THE GOLD STANDARD AWARD FOR COUNTRY OR TRADE PROMOTION

WINNER: Ogilvy Public Relations Beijing: Panda Awareness Week (PAW)

THE SHORTLIST:

  • Asia Pacific Council of American Chambers of Commerce (APCAC): The 2012 Doorknock
  • Ogilvy Public Relations Taiwan: “Rice Up!” to Turnaround Taiwanese Rice Consumption

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THE GOLD STANDARD AWARD FOR CORPORATE FINANCIAL COMMUNICATIONS

Sponsored by: Dow Jones

THE WINNER: SPRG – Dynam Japan Holdings IPO Listing

SHORTLIST:

  • Carpentaria Exploration Limited: “Striking a Rich Vein of Support”
  • Indo-Pacific Edelman: ABM Investama IPO Communication Programme
  • Sunshine Oilsands IPO Communications by Ketchum Hong Kong

___________________________________

THE GOLD STANDARD AWARD FOR DIPLOMATIC ENGAGEMENT

Sponsored by: News Corporation

THE WINNER: Ambassador Adelman and the US Embassy in Singapore

SHORTLIST:

  • New Zealand Trade and Enterprise in Indonesia
  • US Ambassador to Japan John V. Roos, the Public Affairs Section

of the US Embassy in Tokyo, and the TOMODACHI Initiative
___________________________________

THE GOLD STANDARD AWARD FOR ‘IN HOUSE’ TEAM OF THE YEAR

Sponsored by: PR Newswire

THE WINNER:

ClubsNSW: In-house Policy and Government Relations Team

SHORTLIST:

  • The Executive Centre: Corporate Communications Team
  • PricewaterhouseCoopers: Marketing and Communications Team in China and Hong Kong

___________________________________

THE GOLD STANDARD AWARD FOR ISSUES MANAGEMENT AND CRISIS COMMUNICATIONS

Sponsored by: Eon

THE WINNER: McDonald’s China – Responding to CCTV’s Consumer Rights Day Report

SHORTLIST:

  • DBS Bank: Maintaining confidence following unauthorised ATM withdrawals in Malaysia
  • Perfect Relations Pvt. Ltd: Navigating the World’s 7th Largest Mobile Operator Through a $35 Billion Crisis

___________________________________

THE GOLD STANDARD AWARD FOR NGO ENGAGEMENT

THE WINNER:

ECPAT International: STOP Sex Trafficking of Children and Young People campaign in partnership with The Body Shop

THE SHORTLIST:

  • Kaya Natin Movement For Ethical Leadership and Good Governance: Health Leaders 4 Mother’s Project in partnership with MSD
  • Tuloy Foundation: Addressing the plight of poor and abandoned children in the Philippines

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THE GOLD STANDARD AWARD FOR PUBLIC PRIVATE PARTNERSHIP

Sponsored by: Food Industry Asia

THE WINNER:
MSD Philippines: Babae, Mahalaga Ka! (Woman, You are Important!) – A public private partnership for the prevention of cervical cancer in the Philippines

HIGHLY COMMENDED AWARD:
Microsoft Corporation (India) Pvt. Ltd: Project Shishka

THE SHORTLIST:

  • Kraft Foods Indonesia and Save The Children: Making Food Go Further – Mitigating Hunger and Ensuring Future Resilience and Stronger Households in Indonesia
  • Pilipinas Shell Foundation, Inc.: Panahiang Pangkabuhayan sa Pandacan – Uplifting the Lives of the Poor

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THE GOLD STANDARD AWARD FOR SOCIAL MEDIA COMMUNICATIONS

THE WINNER:
Ogilvy Public Relations Beijing: IBM – “Mr Bao knows it all”

SHORTLIST:

  • Adidas China: Adidas calls for one million real fans to go 925
  • Creative Territory: Using social media to communicate during Cyclone Carlos

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THE GOLD STANDARD AWARD FOR STAKEHOLDER ENGAGEMENT

Sponsored by: The Research Pacific Group

THE WINNER: Nestlé (China) Ltd
Nestlé’s agricultural assistance programme in Yunnan Province, China

SHORTLIST:

  • eBay Australia: The 3rd annual eBay Online Business Index
  • Microsoft: Accelerating Change in Asia Pacific through Microsoft technologies
  • Procter & Gamble Asia/MSLGROUP, Singapore: “Thank You Mom” Campaign Activation
  • Rowland: Achieving social, environmental and economic progress in an island community

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THE GOLD STANDARD AWARDS FOR CONSULTANCY OF THE YEAR

CATEGORY A: IN-COUNTRY CONSULTANCY OF THE YEAR

THE WINNER: Fleishman-Hillard Japan

SHORTLIST:

  • EON The Stakeholder Relations Firm (EON Inc.)
  • ICON International Communications Singapore
  • Waggener Edstrom, Hong Kong

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CATEGORY B: SPECIALIST CONSULTANCY OF THE YEAR

THE WINNER:
ICON International Communications

THE SHORTLIST:

  • Financial PR Pte Ltd
  • Strategic Public Relations Group

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CATEGORY C: REGIONAL NETWORK OF THE YEAR

THE WINNER: Fleishman-Hillard International Communications

SHORTLIST:

  • Strategic Public Relations Group
  • Waggener Edstrom Worldwide

Follow this link for the full winners details.

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