PROI Worldwide leads global ratings in $12.5 Billion Market


PROI Worldwide is largest partnership and 5th largest
Agency Group overall according to The World PR Report produced by The Holmes
Report and The International Communications Consultancy Organisation (ICCO).

Among independents, PROI Worldwide, the world’s oldest and
leading partnership, stood out with a surge of 21.9% in global net fee income
compared to 12.5% for all independents, 6% for publicly owned multinational
firms and 4% for the “big four” global holding companies.

The World PR Report places PROI Worldwide’s 66 agencies,
with combined 2013 net fee revenue of US$ 513 million, fifth in size among both
global holding companies and centrally owned multi-nationals and first among
other global networks of agencies.

PROI’s nearest competitor among “networks”, Worldcom, with
112 agencies almost double the number of agencies than PROI, had revenue of
US$281million, a decrease of 18.1% over 2012.

Andreas Fischer Appelt, Global Chairman of PROI Worldwide,
said: “PROI Worldwide’s growth and marketing strategy is centred on attracting
the most influential and leading edge agencies. They are usually also
high-growth and the most dynamic agencies in the market.” 

The global public relations market is estimated to be worth
US$12.5 billion.

 

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