PublicAffairsAsia Sponsor and Partner Profile
The Council of Public Relations Firms of Hong Kong
As Asia’s hub for commerce and technology, Hong Kong continues to achieve dramatic expansion in its role as a regional leader.
The public relations industry grows concurrently, and the cPRf brings consultancies together to establish standards, discuss issues affecting the industry, and to identify strategies for enhancing the professional reputation of public relations firms in Hong Kong.
The Council supports public relations practitioners and the public relations profession by providing a range of member services including accreditation, events and education programs.
Its members meet regularly to examine issues including industry ethics, business and public relations trends, and to liaise with other professional and business bodies, and with Government.
The cPRf now has 25 members that work together to ensure high standards of professional competence and ethical practice, and to promote the vital role of effective public relations in the management of organizations.
The Council’s task forces examine a number of key areas including professional standards development, copyright, public issues and, importantly, the implementation of its accreditation system.
For more visit http://www.cprfhk.org