PAA and Prospect join forces on salary survey


Communications professionals and public affairs practitioners earning a combined total of over 25 million US dollars have already taken part in the PublicAffairsAsia-Prospect salary survey.

The survey, which runs until June 1, is the first wholesale research programme to benchmark salary and benefits packages in the Asia Pacific region.

The survey is being co-developed by PublicAffairsAsia, the magazine and network for senior level communications and public affairs practitioners, and Prospect, the specialist talent resource consultancy specialising in the public relations and corporate communications arena.

The results will be published in June and all recipients receive a copy of the report and the opportunity to win an iPad 3. The findings will also be debated by 20 top level practitioners at a co-hosted roundtable in Hong Kong on June 28.

Completing the survey is completely confidential and takes less than three minutes.

Emma Dale, Prospect’s managing director, commented: “There appears to be a large discrepancy regarding salaries and benefits offered in Asia by both MNCs and PR agencies. I am hoping that the PublicAffairsAsia and Prospect survey will enable us to get a true feel for the types of packages PR, public affairs and corporate communications staff are receiving across the region, in order to provide some industry guidelines as we approach a crucial phase in communications in Asia.”

Mark O’Brien, PublicAffairsAsia’s vice president, added: “There is very little information regarding the public affairs and corporate communications field in Asia-Pacific. Our state of the industry reports launched three years ago helped to begin profiling the sector in terms of size, profitability and future developments. This new survey with Prospect adds to our sum knowledge of the industry by examining, salaries, benefits and training. The combined data will give a much better understanding of the sector.”

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