Ogilvy PR Australia appoints new digital head

Ogilvy PR Australia has appointed Craig Page to the newly created position of head of digital.

Page joins from Havas Worldwide, Sydney, where he was digital strategy director.

Bringing traditional, creative, digital and social experience to the new role, Page has track record integrating social, digital and technology to form communication campaigns.

He has worked for creative agencies both in Australia and overseas including M&C Saatchi supporting brands including Optus, SONY, EBay and Virgin Mobile, and as in-house leading Digital Strategy with Foxtel.

Ogilvy PR’s chief executive officer, Kieran Moore said the appointment of a head of digital reflected the investment the agency is making to digital, social and content.

Moore said:“We’re thrilled to have someone of Craig’s calibre spearhead our established team of digital experts.We are responding to briefs that require fully-integrated, digital business thinking; Craig is central to our strategy to deliver this. Craig has top notch skills in creative, strategy and execution which we know will immediately add value to our business, and his broad category experience is a fantastic fit with our existing client partnerships. His progressive approach to innovation aligns perfectly with our future business plans.”

Page said the decision to take his diverse skills to Ogilvy PR was made after seeing the integrated work the agency has been producing. He said: “Ogilvy PR is an outstanding agency with highly talented digital experts, producing brilliant, integrated campaigns. The chance to join this team and help develop increasingly powerful, next-level work was a prospect I couldn’t refuse.”