New US-China business initiative launched

The American Chamber of Commerce in Shanghai and the US Department of Commerce’s International Trade Administration have announced a Memorandum of Agreement  to increase awareness about exporting within the US business community.

The strategic partnership focuses on educating small and medium sized enterprises (SMEs) about the tools and resources provided by both organizations to help SMEs succeed in the global marketplace.

Acting Under Secretary of Commerce for International Trade, Ken Hyatt, said: “We’re pleased to welcome the American Chamber of Commerce in Shanghai as a partner in our efforts to strengthen the US economy and support local jobs through expanding US exports. With more than 95 percent of potential customers living outside U.S. borders, it’s imperative that American companies of all sizes consider the benefits of selling their products abroad.”

Commenting on the memorandum, AmCham Shanghai President Ken Jarrett said: “By working together to help small and medium-sized companies succeed in China, our two organizations can help make the China market more accessible to thousands of firms across the U.S.”

Under the MOA, AmCham Shanghai will cooperate with ITA and its worldwide network of offices on marketing, education programmes and events, leveraging both entities’ expertise to help US businesses become more export  aware

Joint activities may include building awareness through outreach at trade shows, and collaborative press and digital communication outreach.

In 2010, President Obama announced the National Export Initiative to make exporting a national priority and mobilize government resources to support US exporters.

Companies will learn about both public and private sector resources to assist them in going global.

AmCham Shanghai joins several of ITA’s Strategic Partners who have connected more than 1,500 companies to federal export assistance.

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