MSLGROUP appoints new CEO


Global CEO of Publicis Worldwide, Arthur Sadoun, has announced the appointment of Guillaume Herbette as CEO of MSLGROUP and Executive Vice President of Publicis Worldwide.

Herbette, who currently serves as global Vice Chairman of Operations at FleishmanHillard, will succeed Olivier Fleurot, who moves into an SVP role within Publicis Groupe.

As well as leading MSLGROUP, Herbette is also tasked with partnering with Sadoun to create better ways of working with all Publicis Groupe brands – such as Leo Burnett, Saatchi & Saatchi, BBH, Starcom Mediavest Group, ZenithOptimedia, Publicis.Sapient and Publicis Healthcare Communications Group to enhance the client offering across the communications spectrum.

In making the announcement, Sadoun, to whom Herbette will report, said: “Guillaume’s rich knowledge of the US market, global strategic vision, and valuable professional services experience are key assets that will contribute to MSLGROUP’s growth. Under his leadership, and with the support of Publicis Worldwide, I see a bright opportunity for MSLGROUP to lead the change within the PR industry, and for its clients, via an exclusive offering that combines influence, brand management and commerce.”

Herbette saqid of his appointment:”I’m honored and grateful to be given the opportunity to lead this exceptional organization of creative and talented professionals, this is a terrific opportunity that any leader would welcome. I am confident that with our talented team of communications professionals, I will build on the progress that Olivier achieved over the past six years. This is a responsibility that I accept with great confidence and determination. I am personally committed to both enhancing MSLGROUP as a great organization to work for, while at the same time ensuring that our clients are front and center of everything we do.”

In his role as CEO of MSLGROUP, Herbette will be responsible for overseeing all MSLGROUP entities, including the global events offering through Publicis Live, PBJS and Publicis Events, as well as strategic communication consultancies such as Kekst & Company, CNC and JKL.

Herbette began his career with PwC in 1991, in the company’s Paris office. From 1995 to 1998, he was part of the global professional services firm’s corporate finance group in New York, where he gained extensive experience in transactions, including mergers and acquisitions.

The appointment is effective August 24, 2015.