MSL India launches social media practice

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MSLGROUP India has announced the launch of its global digital and social practice in the country, Social Hive.

Alongside Social Hive, MSLGROUP has also launched a new proprietary and social tool: the Social Hive Index, which can benchmark a company’s social engagement.

The Social Hive team in India is led by senior vice-president Parveez Modak and vice-president Narendra Nag.

The team comprises of more than 40 consultants in Mumbai and Delhi who manage 5 million people across communities.

MSLGROUP India’s social and digital communications practice advises clients such as Sony, Monsanto, Volkswagen, KPMG, Singapore Tourism Board, Australian High Commission (OzFest), Whirlpool and eBay.

Jaideep Shergill, CEO, MSLGROUP India, said: “While MSLGROUP India has been a leader in digital and social engagement for years, the launch of Social Hive means that we are taking the practice to a new level, with even tighter connections across the globe. Digital and social capabilities are central parts of idea -based and fully-integrated client communications solutions. Our top talent at Social Hive makes us well positioned to continue to create award-winning work for our clients across all platforms”.

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