Singapore’s largest local public relations agency, Mileage Communications, has extended its footprint into South Korea by opening its newest branch in Seoul.
Known as Mileage Communications (Korea), the joint venture is formed with local established PR veteran, John Kim, and his team.
Yap Boh Tiong, Chairman of the Mileage Group, said: “Korea is Asia’s fourth largest economy and the business outlook is positive. We have clients pushing for work to be carried out in the Korean market and having an office in Seoul will be a boon for our clients.”
The agency is headed by Kim, a professional marketing communications consultant with more than 30 years of experience with top international companies such as LG, GM Korea and Glaxosmithkline.
Kim said: “We are very proud to be part of the Mileage Communications Group in Korea. This is an opportune time when the center of the world economy is shifting to Asia. Mileage Korea will play an important role in contributing to the Asian economy by strengthening the mutually-beneficial relations between Korea and the other countries in Asia.”
“We have been using the services of John and his team in the past and they had supported our clients admirably. This included handling a recent major shipping incident in Korea. Thus, it is logical for us to formalize this partnership by establishing Mileage Korea,” added Yap.
The joint venture company is well positioned to assist Korean companies in their marketing communications needs in Asia where the Mileage Group has offices. Similarly, Mileage Korea can also assist companies that wish to break into Korea.
Kim added: “Plugging into the Mileage Group’s network of offices in Asia presents huge opportunities for Mileage Korea. Another important point to note is that Korean government agencies are keen to strengthen relations and carry out collaborative projects with their South East Asian counterparts. We can play a supportive role in this regard.”