MediaCorp announces new Digital Head

Shane Mitchell has been appointed the inaugural incumbent of Head, Digital at MediaCorp.

Mitchell shall be responsible for driving a unified digital strategy across MediaCorp’s online and mobile properties, commercialising business lines, improving user experience and working on strategic partnerships.

Mitchell reports to MediaCorp Chief Executive Officer, Shaun Seow, who said: “Shane brings tremendous experience and practical expertise in digital to the role. The consumption shift from traditional to digital media offers exciting opportunities for us, and I look forward to Shane’s leadership in our efforts to engage new audiences and partner businesses which will benefit from the breadth and depth of our media portfolio.”

Previously, Mitchell was CEO of Sydney-based Reddo Media Services, which specialises in app development and marketing, as well as providing commercial and branded content strategy for businesses, and worked for Haymarket Media Group and YAHOO! in Sydney and in the UK.