Burson-Marsteller has announced the appointment of Robert Kapp as strategic advisor for the firm’s US-China Specialty Group.
Kapp led the US-China Business Council, the principal organization of American companies engaged in trade and investment with China, for nearly 11 years. In that role he engaged frequently with U.S. and Chinese government and corporate leaders, key agencies, and policy specialists on a wide range of policy issues. He has since maintained his own consulting practice, Robert A. Kapp & Associates, Inc., and serves on a number of nonprofit boards in the U.S.-China relations field.
He will report to Daisy King, managing Director and head of the U.S.-China Specialty Group.
King said: “Bob brings an extraordinary depth of knowledge and experience to our U.S.-China Specialty Group. His extensive relationships in government, business and non-governmental organizations on both sides of the Pacific will greatly enhance our mission to provide value-added service to U.S. clients doing business in China and Chinese companies doing business in the United States.”
In his new role, Kapp will help with the overall strategy and new capability development of the U.S.-China Specialty Group. He will assist with counseling clients and also work to expand the group’s relationships with key industry opinion leaders, as well as current and prospective clients.
Speaking of his appointment, Kapp said: “I am delighted at this opportunity to work with the Burson-Marsteller team in all its dimensions. The continued growth of economic and commercial engagements between our two great nations can have a major and positive impact on U.S.-China relations overall. This is something companies in both countries must approach with determination and sensitivity.”
Earlier in his career, Kapp received his doctorate in modern Chinese history from Yale University and he was the founding executive director of the Washington State China Relations Council. He served as President of the Washington Council on International Trade before assuming leadership of the US-China Business Council.
The Burson-Marsteller US-China Specialty Group provides communications counsel to US clients with business needs in China and Chinese firms operating in the US.