Reports & Intelligence

Infographic: Employees becoming more important in setting corporate perceptions

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A new Ketchum business and communications study of more than 6,000 respondents in 12 countries reveals people are looking more to employees at all levels for leadership instead of just the CEO.

According to the fourth-annual Ketchum Leadership Communication Monitor, 41 percent of respondents believe leadership should come mainly from the organization and all its employees, compared with 25 percent that believe leadership should come only from the CEO.


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