IndoPacific Edelman has announced that it is to be rebranded early next year as it formally takes the Edelman brand.
From February 1 2013 the company will be rebranded as Edelman Indonesia. The newly re-branded company will continue to focus on the Indonesian investment environment, health issues and digital and social media.
Since acquiring the firm, over the past five years Edelman has invested heavily in IndoPacific, positioning it to offer services to best meet the needs of Indonesia as an emerging international economic force.
Those investments include recruiting a new Chief Executive Officer, Stephen Lock, an international relations and corporate reputation expert who has worked in emerging markets; across; the world; and growing specialty services such as digital, employee engagement, financial services and healthcare communications.
Commenting on the move Lock said: “Over the past 20 years we have helped local companies and government institutions deal with some of the most important social and business issues in Indonesia.”
As Edelman Indonesia, Lock said the firm seeks to continue this approach “while increasingly we also see ourselves helping champion businesses become international players”.
The rebranding follows the move of its Stratcom subsidiary to its sister agency, Zeno Stratcom.