Hong Kong PR consultancy group elects new board

The Council of Public Relations Firms of Hong Kong has announced its new board for 2012/13, retaining Simeon Mellalieu as chairman and Rachel Catanach as deputy chairman.

With its new board in place, the Council of Public Relations Firms of Hong Kong (cPRfhk) plans to build on the success of the past year to introduce new programmes to benefit the PR industry and services for its members.

Mellalieu said the Council, which serves as a voice and forum for the Hong Kong public relations agency sector, would raise awareness of the value provided by public relations while setting a gold standard for industry practitioners.

Mellalieu said: “With Asia remaining an important growth engine for the global economy, competition within the PR agency sector is intensifying as new players establish themselves in the market. This has made it more critical than ever to ensure that sector standards remain high and that as an organisation we are offering services that allow our members to flourish.”

He noted that despite “anemic growth” elsewhere in the world, demand for top-quality PR remains strong as MNCs, and increasing numbers of SMEs, “continue to invest in this region and use Hong Kong as a springboard to both China and South East Asia”.

Membership of the council has continued to grow over the past two years and now represents over a quarter of PR firms registered in Hong Kong. The council aims to increase the number of activities undertaken that engage agency staff and client-side professionals.

This includes a series of industry leadership lunch meetings to discuss views and share observations and trends.

Talent development remains a council priority and it will once again run its competition for PR students and young professionals, first launched in February 2011. The annual benchmarking survey for agency leaders and regular networking events will also play an important role in the council’s calendar.

Best practices in client-agency management will be a new focus for the Council alongside an audit of training services available to Council members.

“Hong Kong remains an important hub for driving regional and global business alongside local market needs. Opportunities for the PR sector continue to develop and the cPRf will match its service offering to market needs to ensure its members are best positioned to capture new market realities,” added Mellalieu.

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