Hoffman hires Marc Sparrow to lead Hong Kong business


The Hoffman Agency has appointed Marc Sparrow as General Manager of its Hong Kong office. The hire is the latest in a series of appointments to its global senior management.

In the role, Sparrow will focus on further strengthening the agency’s ability to deliver top quality brand content that captures people’s attention and motivates them to act – with the ultimate goal of delivering commercial success for clients.

Sparrow said: “There’s a big opportunity for specialist agencies with a solid grasp on how technology is reshaping industries. Hoffman’s tech heritage puts it in a great position to help clients of all shapes and sizes profit from such change – whether they’re Hong Kong start-ups, western firms looking to do business across Asia, or mainland Chinese companies seeking support for international expansion.”

With 15 years’ industry experience, Sparrow has worked on international communications campaigns for some of the world’s biggest technology companies alongside a range of start-ups and ambitious midsize firms. Prior to joining Hoffman, Sparrow led Golin Hong Kong’s technology and business-to-business practice for four-and-a-half years. He has led numerous award-winning campaigns in Europe and Asia for clients including Oracle, McAfee and Renishaw.

“We’re doubling down on the proposition that we deliver multiple-market campaigns for tech companies better than any other agency,” said Lou Hoffman, CEO of the Hoffman Agency. “Yes, Marc will lead our Hong Kong office, but by not worshipping individual office P and Ls we envision Marc impacting our business across the region and beyond.”

In May this year, The Hoffman Agency appointed Caroline Hsu as Managing Director for Asia Pacific with oversight of Hoffman’s six offices across the region; while Miranda Lee joined as General Manager for the Seoul office in July. In February, Jason Cao started as General Manager in China and Mark Pinsent joined as Managing Director for Europe.

Hsu added: “I’m excited to bring Marc on board. With his marketing nous and the agency’s tech savvy, we’re well set to help Asian brands and startups in their quests to go global, and to help them solve real business problems.”

The agency says the appointments come on the back of record quarters and 20 percent year-on-year growth.