Hill+Knowlton Strategies Singapore has successfully
launched one of Singapore’s largest Initial Public Offering for Far
East Hospitality Trust on the Singapore Exchange.
Far East Organization, Singapore’s largest private property developer,
appointed H+K Strategies to provide counsel relating to investor
relations and stakeholder communications for the listing of FEHT on the
Mainboard of the Singapore Exchange in August 2012.
Baey Yam Keng, managing director of H+K Strategies Singapore said: “The successful campaign for FEHT is a strong testament of our capabilities in corporate and financial communications, which require in-depth knowledge and expertise of capital market transactions, creativity and investor relations experience to achieve the best possible outcome. Our Corporate and Financial Practice has made significant progress in the last 18 months. In addition to the successful launch and listing of FEHT, we have also won mandates for a number of capital market transactions, litigation support projects, and major conferences, among others”.
The IPO, which is the second largest in Singapore this year, raised gross proceeds of S$717.6 million. H+K Strategies developed a comprehensive media and investor outreach programme to profile FEHT as a stable and attractive investment and Singapore’s first and only Singapore-focused hotel and serviced residence hospitality trust.
The campaign generated extensive media coverage and strong interest among the investment community.