Hill&Knowlton Strategies creates new APAC role

Hill+Knowlton Strategies has announced the creation of a new regional position based in Hong Kong focused on growing a stronger integrated communications offer across APAC.

Ye Yu, currently co-president, China and based in Beijing, is promoted to executive vice president, APAC and chairman, China.

Current Shanghai-based China co-president, Ivy Soonthornsima, becomes senior vice president and head of integrated communications, APAC. She will be based in Hong Kong. Both will continue to report in their new roles to Vivian Lines, global vice chairman and chairman, Asia Pacific.

Lines said: “These changes strengthen our leadership as we celebrate our 30th anniversary in China and reinforce China’s role as a critical engine for growth.  With the new integrated communications focus, Hill+Knowlton Strategies will also be positioned across Asia Pacific as a whole to respond faster to the rapidly evolving crossover between digital, content, research, branding and communications.”

As chairman, China, Ye Yu will be responsible for all of H+K’s operations across China, supported by a team of cross-functional senior vice presidents. Ye Yu has been with H+K for 10 years and specializes in public affairs and corporate communications.

Ivy Soonthornsima has been with H+K for three years. In her new role, she will work closely with Rice5, H+K’s recent digital agency acquisition, to strengthen the firm’s digital creative offering, while also building out its content creation and brand storytelling capabilities, with the goal of building a reputation for H+K as a solutions-focused, integrated communications agency.

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