Grayling has announced the appointment of Pete Pedersen as chief executive officer.
Previously he spent nearly two decades at Edelman where he was a leading member of the executive team and became global chairman of the Edelman Technology Practice.
He led Edelman’s network of technology PR professionals and was responsible for managing a portfolio of clients ranging from Fortune 50 market leaders to innovative startups across cloud computing, enterprise hardware/software, consumer electronics, mobility, telecommunications, and security.
Lord Chadlington, chief executive officer of parent company Huntsworth, said: “Pete is a seasoned operator with long experience of winning and handling global accounts, and has built a global technology practice which over the last few years has averaged double digit growth. I’m confident that Pete’s client, technology and management experience will be a great fit with Grayling as it takes the next step towards becoming a global PR business with social media and technology at its core.”