China Government Affairs Forum to Probe Food Safety in The New Normal


Food industry welcomes USAID Multi-Sectoral Nutrition Strategy-944

With less than a month to go to The 2015 China Government Affairs Forum, the latest addition to the agenda is an interactive breakout entitled “Food Safety in The New Normal – A Weber Shandwick Workshop”. Click here for more.

Everyone knows that food safety for Chinese consumers is consistently their number one concern in life – alongside other fundamentals such as air and water quality. This also makes it a government priority especially as the government focuses more on quality of life issues in the ‘new normal’ context.

However, this convergence of interests can sometimes lead to unpredictable results for business in the food and beverage industry and may sometimes actually work against improving China’s food safety system.

The government affairs professional is often responsible for trying to introduce rationality back into an otherwise emotionally and politically charged situation.

This breakout group will look at the challenges captured in the following questions:
• What is a food safety issue – do we have a consistent understanding?
• Are frequent “food safety crisis” actually undermining improvements in China’s food safety, manufacturing and export system?
• What should you do if your global standards are inconsistent with China standards?
• What is the role of media and government during a food safety crisis?
• How do you ensure media responsibility when reporting on food issues?
• How should we engage government during a food safety crisis?
• What if the government is part of the problem?
• Is a publicly aggressive stance towards government stakeholders wise – where are the boundaries?
• Do foreign enterprises have any other available options other than to always to accept responsibility and take their punishment?

The workshop is a key component of The 2015 China Government Affairs Forum, with conference speakers including:

• Lin Gao, Senior Director of Global Government Affairs, Motorola Solutions
• Charles Shen. Executive Vice President, Corporate & Public Affairs, Weber Shandwick
• Ken Lousberg, ‎President, Terex Corp, China
• Albert Xie, Vice President, Public Policy and Government Relations, GM China
• Min Qin, Vice President, Government and External Affairs, Greater China, Fonterra
• Jonathan Dong, Head of Corporate Affairs, Nestlé Greater China Region
• Ran Liu, Vice President, Public Policy, Greater China, MasterCard Worldwide
• John Russell, Executive Director, North Head Consulting
• Owen Ma, Vice President of Corporate Affairs, Cargill China
• Jane Zhang, Managing Director, DaoHe Consulting
• Emma Fan, Associate Public Relations Director, PepsiCo Greater China Region
• James L. McGregor, best-selling author and Chairman of APCO Worldwide in China
• Patrick Wang, Vice President, Government Affairs, AmCham China
• Sun Yang, Director, Government Affairs and Public Policy Consulting Group, Burson-Marsteller
• Mark Rushton, Senior Director, Strategic Communications practice, FTI Consulting
• Yuan Haiying, Founder, Yuan Associates
• Li Lu, Principal, GM & Associates
• Richard Blewitt, Managing Partner, Clifford Chance Beijing

Click here to reserve your seats for the full day conference at the partner rate of US$1,200  or contact events@publicaffairsasia.com for details on group discounts or to reserve seats directly.

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