GolinHarris and LinOpinion, one of India’s leading public relations agencies and a division of Lowe Lintas and Partners, have announced the formation of a joint venture to deliver enhanced capabilities to clients in the region and internationally.
The new entity will be known as LinOpinion GolinHarris and has six offices in India.
Fred Cook, CEO of GolinHarris, said: “After many successful years of partnership, we’ve decided that now is the right time to expand and formalise our relationship. India is an important market in our growth strategy. A formal joint venture with LinOpinion allows us to enter the market quickly with an agency that has a strong reputation and heritage. It also allows us to bring a new way of working and thinking to clients in India with our new integrated approach we call g4.”
Established in 1994, LinOpinion is part of Lintas India Group. The agency, with six offices in India, provides corporate communications, public relations, and digital and social media services to leading brands such as the Times Television Network, Etihad Airways, JP Morgan AMC, Sony PlayStation, Discovery Networks, Seiko, Starwood Group of Hotels, Shapoorji Pallonji Group, Narsee Monjee Institute of Management Studies (NMIMS University), Rio Tinto, Sodexo Food Solutions, Herbalife, Tourism Victoria, Bose Music Systems and others.
Joseph George, CEO, Lowe Lintas & Partners, said: “LinOpinion, with its large portfolio of blue-chip clients, is one of the fastest growing business units within Lowe Lintas & Partners India. And GolinHarris, a company that has revolutionized the way PR agencies work world over. While I am very excited with our mutual obsession with building brands, I am also convinced that their inputs, influence and involvement will not just help us scale up our operations in India, but also transform our PR offering to be more differentiated and better placed to respond to the ever evolving media environment and engagement dynamics.”
As part of Interpublic, LinOpinion will remain part of the Lowe Lintas network but will be fully integrated with Golin’s 39 offices worldwide.