GolinHarris has expanded its Asian footprint by the opening of an office in Karachi through a partnership with Lowe & Rauf Pakistan, part of Lowe Worldwide.
The agency, which will be branded as GolinHarris Pakistan will offer fully integrated digital campaigns.
The agency starts with a team of five, led by country head, Fareshteh Aslam, and having already secured work with several Unilever brands.
Aslam said: “I have worked in the media and communications for over 15 years and the g4 way of working is already proving very attractive to clients especially those looking to integrate social media, digital, print media and advertising to make their brands relevant and engaging all year round.”
GolinHarris organises its teams around four like-minded communities of specialists, g4, called strategists, creators, connectors and catalysts.
Khalid Rauf, CEO of Lowe & Rauf Pakistan, said: “PR as a standalone discipline is evolving rapidly here in Pakistan and this is being fuelled by the realisation that its real power comes when you integrate it as part of your marketing campaigns. This is what is so exciting about our partnership with GolinHarris and is what we believe gives us a unique proposition in the market.”
This latest move comes after recent announcements of partnerships in China, with Magic Group, and in India, with Lowe Lintas, and is further evidence of GolinHarris’s commitment to growth in Asia says the company.