The Winner: Sinclair Communications

Award Exclusively Sponsored By:

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Founded in 2009 by Managing Director Kiri Sinclair, in just seven years Sinclair Communications has grown into one of Hong Kong’s most reputable homegrown public relations agencies, with a distinctly boutique culture that champions Hong Kong’s emerging and established brands as well as a diverse mix of local and international names, from start-ups to corporations and government bodies.

Its vision is to be Hong Kong’s leading independent integrated PR agency, while fostering a team-mentoring, creative-thinking agency where the best talent aspires to work.

Sinclair Communications is dedicated to cultivating a positive life-work balance and employs a multicultural mix of PR professionals, continuing to hire talent based on the principle that people can be trained for skills, but that core beliefs come from within. Team members are encouraged to bring in clients they are passionate about.

The team grew by 21 per cent in 2016 and a  Shanghai office was opened. Revenue grew 25 per cent to top US$1.4 million.

Among its recent successes was the Arnold Classic Asia, Hong Kong’s  first Festival of Sport, positioned as a fitness and health festival that the media saw as a celebration of Hong Kong’s sport culture, bringing families, sports enthusiasts and athletes together.

The British Council’s Event Horizon over six months to May 2016 was the most extensive public art project ever to be installed in the city. Created by British artist Sir Antony Gormley, it encompassed 31 life-size, naked figures on rooftops and at street level.  With its campaign, Sinclair Communications championed the positive role of public art in the cultural development of the city.

The agency has developed rapidly across the consumer lifestyle industry, strengthening its lead in the travel and tourism, hospitality, and F&B sectors. It achieved 65 new business wins in the period under review, with an ever widening client base, and 71 per cent of clients are on retainer contracts.

Determined to have a positive impact on its local community,  15  percent of the agency’s time each year is dedicated to working pro bono for community projects that are run by Hong Kongers for Hong Kongers.

All this has contributed to its strong reputation in the city. As Gloria Chung of Weekend Weekly puts it: “Sinclair Communications does an excellent job and is one of the most trustworthy PR specialists in Hong Kong. The team is extremely passionate and enthusiastic. With extensive knowledge … they surely bring the most fantastic, positive media coverage for their clients.”

The Award was presented to Kiri Sinclair of Sinclair Communications by PR Newswire’s Director Royce Shih at the gala awards reception in Hong Kong

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About the sponsor:

PR Newswire (, a Cision company, is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations practitioners and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
Cision is a leading global media intelligence company, serving the complete workflow of today’s communication professionals.