The Gold Standard Award for Public Private Partnership
Winner – Winrock International: A PPP-Change the lives of landless women and preserve natural resources
Award Sponsored By:
With support from USAID, Winrock International’s Climate Resilient Ecosystems and Livelihoods (CREL) project facilitates Public Private Partnership (PPP) to effectively engage poor resource dependent people in market opportunities with the private sector.
Working with the poorest of the poor, particularly women, is challenging because these women have few resources and due to the social constraints limited opportunities to work outside the home. Women traditionally, produce handicrafts (i.e. Nakshi Katha) but there is a little demand both domestically and overseas and so producing handicrafts became a burden for the poor people as they failed to successfully sell their products. Procuring high quality materials (which is needed for export) is another challenge as these families do not have the capital and access to procure materials.
Winrock explored different opportunities and ways of working with a buyer who could ensure market access and high quality raw materials for handicraft production. In the first half of 2014, partnership was negotiated with Hathay Bunano-Pebblechild brand (HB-PC), a social enterprise that produces high quality export-oriented soft toys for children. The company’s products are in the high demand, currently exporting to 6600 outlets in 36 countries and 1,000 CREL female beneficiaries began work with them in September 2014.
Village-based training centres hosted the women for two hours per day over two months following a well-vetted syllabus developed by Hathay Bunano. Immediately after the completion of the training, the women are able to produce high quality soft toys for the company. Women receive a fair price for their products based on amount of production. HB-PC provides all necessary inputs needed (e.g yarn, kushi kata and stuffing) for producing the toys. The toys are collected and sent back to Dhaka by Hathay Bunano for final processing, finishing and packing before being exported to international markets.
Through HB-PC rural women are gaining critical business skills and becoming an integral part of the supply chain. They are able to earn incomes of at least 2,000 taka/month. In the last six months (January to June 2015) this group of women earned a total of 700,000 taka. The amount earned will likely continue to increase as efficiency and proficiency improves with experience over time. Prior to this opportunity, these women grossed about 1,000,000 taka per year collecting wood from the forests, of which 60% was lost to ransoms, fees and syndicates.
With HB-PC, women are no able to work from the safety of their homes year-round and control their own production. This PPP offers poor resource-dependent households a home-based and risk-free economic activity that is producing a much needed steady income with dignity. It is changing lives, as well as livelihoods. The women are now better able to support their families, and there is less pressure on other family members to engage in extractive practices that are risky and destroying natural resources. The community is now able and more motivated to engage in and support conservation, saving the natural resources base for the benefit of future generation.
Craig Hoy of PublicAffairsAsia accepts the award on behalf of Winrock from Isaac Wong of HP Enterprises
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About the Sponsor: Hewlett Packard Enterprise
Hewlett Packard Enterprise is an industry leading technology company that enables customers to go further, faster. With the industry’s most comprehensive portfolio, spanning the cloud to the data center to workplace applications, our technology and services help customers around the world make IT more efficient, more productive and more secure.
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