Winner:  SAP – Super Awesome People. Our Journey to Becoming an Employer of Choice

SAP Asia Pacific Japan (APJ) has an ambitious goal to grow its business in APJ by 2020 and put “Super Awesome People” at the heart of business transformation. Its goal is to be recognised as a great place to work by employees and external industry organisations and to be positioned favourably in the media.

To bring to life SAP’s vision of helping the world run better and improving people’s lives, its employer of choice initiative focused on cultivating a sense of purpose, creating a diverse and inclusive culture and engaging employees in novel ways.

The campaign employed a range of traditional methods (newsletters and quarterly town hall meetings) plus new channels such as Facebook and YouTube.

Its “1 Billion Lives Project” is a ground-up, APJ-wide employee initiative leveraging the power of SAP technology to deliver a sustainable, commercially viable social impact by changing the lives of a billion people by 2020. Launched in 2016, it saw tremendous traction internally and social impact in its communities through three ventures around cancer treatment in India, seismic safety in Japan and health services in the Philippines.

In 2017 it helped nearly 2,000 employees partner with social accelerators, entrepreneurs and NGOs to develop candidate ventures. Some 259 submissions were received and five were chosen:
ClearVision: eliminating preventable blindness in India
Every Drop Counts: reducing waste and increasing access to water in India
Digital Aged Care: delivering better and longer lives with digital healthcare in Australia
Eliminate food waste: reducing waste and feeding the hungry in Thailand
Disaster relief platform: fostering improved collaboration in the delivery of aid and disaster relief in Asia.

With 73 nationalities in APJ, SAP believes the unique perspective of every individual makes it more innovative and dynamic.

One of its LGBT employee network groups is called Pride@SAP with chapters in India, Australia, New Zealand and the Philippines. SAP Australia New Zealand registered as a supporting company for marriage equality, participated in the Australian workplace index for the very first time, ran LGBTI training workshops and marched with the Australian Marriage Equality Float at the Sydney LGBT Mardi Gras Parade.

On gender diversity, its Back-to-Work Programme helps professional women re-enter the workforce seamlessly after a career break. Many of the women who have stepped back from the workforce to focus on personal commitments are highly qualified and represent an untapped pool of high-calibre talent.

In addition, the SAP Women in Leadership video series showcased aspiring women team leaders and the company hit its target of having 25 percent of women in management roles in 2017. It is now aiming for 30 percent by 2022.

The Partnership with SAP Sponsorships scheme helps employees understand SAP’s innovations in sports. In one event, McLaren Honda driver Stoffel Vandoorne shared with employees the physical and mental demands of driving and how SAP technology was enabling the McLaren Honda Formula One team to deliver maximum performance.

SAP supports FC Bayern Munich to achieve their sporting and business goals. In a social media contest, employees posted entries on why they are the biggest FC Bayern Munich fan, and won two tickets to watch FC Bayern Munich play against Chelsea.

FitSAP is a wellness programme that rewards employees who have walked an average of 8,000 steps daily in a quarter. Steps are tracked through an application supported by wearable fitness devices that run on SAP’s analytics platform.

All of these initiatives have made an impact.

Internally, fully 92 percent of SAP APJ employees recommend SAP as a great place to work. No surprise that it manages to retain 95 percent of high performers and is enjoying its lowest attrition rate in three years.

And externally the awards have piled up: it has won Asia’s Best Employer Brand Award and been named as one of the top five companies to work for in Singapore.

The Shortlist:

  • Nestlé China: Enabling Employees as Creating Shared Value Ambassadors

  • SAP: Super Awesome People. Our Journey to Becoming an Employer of Choice

  • Shell Companies in the Philippines: Digitizing Communications for the Shell Millennial Generation