gold-standard-awards-ad-685-x-225px-2016THE GOLD STANDARD AWARD FOR CORPORATE CITIZENSHIP – GLOBAL-ASIA

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The Winner:Thai Union Group PCL

Award Exclusively Sponsored By:

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In 2015, Thai Union, a leading provider of seafood to consumers around the world for nearly 40 years, developed an elaborate sustainability strategy called SeaChange®. Designed to deliver real and lasting changes in the way that it operates and in the wider Thai and global fishing industries, SeaChange® will help Thai Union achieve its ambition to be the world’s most trusted seafood company as well as the industry’s leading agent of change.

SeaChange® focuses on four key areas: safe and legal labour practices; marine conservation; responsible sourcing; and community engagement. Each has long-term goals for 2020 and a supporting action plan.

To emphasise its commitment to fair work practices, Thai Union launched the 2015 Business Ethics and Labor Code of Conduct, available in 19 languages, and mandatory for all suppliers.

With the Migrant Worker Rights Network, it initiated a long-term programme to train migrant employees in Thai Union facilities across Thailand on applicable labour and human rights regulations. It has recently held elections to establish its first employee welfare committee to promote dialogue between management and migrant workers.

To protect marine resources, Thai Union co-founded the International Seafood Sustainability Foundation (ISSF), an organisation that uses science-based initiatives for the long-term conservation and sustainable use of tuna stocks, reducing by-catch and promoting ecosystem health.

It collaborates with stakeholders across the supply chain to source tuna from fisheries operating at the Marine Stewardship Council standard or working towards it. Its supply chain is audited annually by a third party for compliance with ISSF standards on illegal fishing and best practices.

A can tracking programme for Thai Union brands such as John West and Chicken of the Sea allows consumers to see where and how their tuna was caught. It aims for full traceability across its global supply chain, dramatically reducing the risk of illegal fishing, labour violations and human trafficking.

Thai Union is also committed to its workers’ communities, among other things investing in two pre-schools for their children, with another three due by 2020.

Thai Union has been named for the third consecutive year to the Dow Jones Sustainability Indices (DJSI) Emerging Markets, among the most highly regarded metrics for global companies’ sustainability performance. Three years of continuous DJSI score improvement indicate that Thai Union’s sustainability efforts are achieving results.

The Award was presented to Thai Union by Ruder Finn Chairman Jean-Michel Dumont


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Ruder Finn Asia is proud to sponsor The 2016 Gold Standard Awards. Founded in 1989, Ruder Finn Asia is the Asia-Pacific subsidiary of New York-based Ruder Finn, the leading independent global public relations consulting firm.  Growing at an average of 25 percent every year since 2000, Ruder Finn Asia today employs close to 300 consultants in Asia-Pacific and has offices in Beijing, Shanghai, Guangzhou, Hong Kong, Singapore, Mumbai, New Delhi and Bangalore.

The firm is represented across all other regional markets through a network of high quality affiliates. Ruder Finn Asia’s business centers on four strategic pillars: Corporate & Public Trust, Global Connectivity, Health & Wellness and Life+Style. The firm offers expertise in reputation management, digital and social marketing strategy, crisis communication, employee engagement, design and executive skills training. 

Ruder Finn Asia is also supported by award winning digital practice, RFI Studios; INSIGHT, which provides training as well as research on trends, producing the annual China Luxury Forecast; and Activation, a unique practice which establishes creative partnership opportunities.