THE 2016 WINNERS CASE STUDIES AND SHORTLIST 

The 2016 Winners Case Studies are brought to you in association with FleishmanHillard, official sponsor of the guide to the winners of The 2016 Gold Standard Awards

About the Sponsor: FleishmanHillard is the world’s most complete global communications firm, specializing in public relations, public affairs, marketing, paid media, and transmedia and social content. FleishmanHillard delivers on The Power of True, reflecting the firm’s high values, and unique ability to guide clients through a world demanding unprecedented authenticity and transparency. FleishmanHillard was named PRWeek’s 2014 Global Agency of the Year, “Standout Agency” on Advertising Age’s 2013 A-List; NAFE’s “Top 50 Companies for Executive Women” for 2010-2014; and among PRWeek’s 2013 “Best Places to Work.” The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of the DAS Group of Companies, a division of Omnicom Group Inc., and has more than 85 offices in 30 countries, plus affiliates in 42 countries.
Visit us at www.fleishmanhillard.com


THE PROSPECT GOLD STANDARD AWARDS FOR PROFESSIONAL EXCELLENCE

Sponsored By:

sp_prospect

 

 

 

Consultancy Category:

Shortlist:

  • Baxter Jolly, Chief Executive Officer, Weber Shandwick
  • Kiri Sinclair, Managing Director, Sinclair Communications

In-House Category:

Shortlist:

  • Dean Gould, Director of Marketing & Communications, Griffith University
  • Georgette Tan, Senior Vice President, Communications, Asia Pacific, Mastercard

THE GOLD STANDARD AWARD FOR COMMUNICATOR OF THE YEAR

Sponsored By:

horp

 

 

 

Shortlist:

  • Matthew Friedman, CEO, The Mekong Club: Dynamic campaigning against human trafficking and modern slavery
  • Simon Tay, Chairman of the Singapore Institute of International Affairs: Promoting public policy debate on some of the most important issues in ASEAN
  • Senator Penny Wong: Working Tirelessy and Communicating Effecitvely for Equality in Australia

THE GOLD STANDARD AWARD FOR POLICY-MAKER OF THE YEAR

Sponsored By:

AsiaGroup

 

 

Shortlist:

  • Dato’ Azman Mahmud, Chief Executive Officer, the Malaysian Investment Development Authority:  Bringing in investments into Malaysia from around the world.
  • Australian High Commissioner to Singapore HE Philip Green: Successfully opening a new chapter in Singapore-Australia relations, to the benefit of both countries and the region as a whole.

THE GOLD STANDARD AWARDS FOR CORPORATE CITIZENSHIP

Awards Exclusively Sponsored By:

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In-Country Programme: Awards a citizenship programme taking place in only one country which is not related to a global programme.

Shortlist:

  • Amway Japan: Remember HOPE: Restoring Community in Disaster-Devastated Tohoku
  • YTL Corporation: Making a Good Future Happen

Regional Programme: Awards a regional citizenship programme which takes place in more than one country which is not related to a global programme.

Shortlist:

  • Sealed Air: Sealed Air’s Soap for Hope
  • MasterCard and Weber Shandwick: Empowering Women and Girls Across Asia Pacific

Global-Asia Programme: Awards the local implementation of a global programme at either the in-country, regional or global level.

Shortlist:

  • AccorHotels: Acting for Positive Hospitality
  • The Coca-Cola Export Corporation: Coca-Cola & Kashf Foundation – Women Entrepreneurship Program

THE GOLD STANDARD AWARD FOR COUNTRY OR TRADE PROMOTION

Shortlist:

  • LEGO Singapore: LEGO SG50 – Rebuild Your Memories Campaign
  • North Head and MHP Communications: Invest in the UK, China Campaign

THE GOLD STANDARD AWARD FOR CORPORATE COMMUNICATIONS

Sponsored By:

sp_mediavillage

 

 

Shortlist:

  • Adfactors PR: Shramdaan Divas-Bringing dignity in to the lives of carpenters
  • Grab: Myteksi To Grab – Launching The New Grab
  • Medtronic: Taking Healthcare Further, Together in Asia Pacific

THE GOLD STANDARD AWARD FOR CORPORATE FINANCIAL COMMUNICATIONS

Sponsored By:

sp_amcham-china

 

 

 

Shortlist:

  • FTI Consulting Inc.: Announcing a Landmark Transaction Between Business Leaders in China and America in a Thorny Political Climate
  • Rowland: Kina Securities acquisition of Maybank PNG and dual listing on the Australian and Port Moresby Stock Exchanges
  • SPRG: Ten Pao Group Holdings Limited – The Power of Business, the Business of Power

THE GOLD STANDARD AWARD FOR DIGITAL COMMUNICATIONS

Shortlist:

  • Cal Pure Produce Inc. and Ketchum: Happistachio New Year
  • P&G Braun and Ketchum: Share the Shave
  • Golin Singapore: Lux Perfume Portraits

THE GOLD STANDARD AWARD FOR DIPLOMATIC ENGAGEMENT

Sponsored By:

sp_21-century-fox

 

 

Shortlist:

  • The British Embassy Manila: Cultural and Trade & Investment Campaign
  • The British High Commission in Singapore: The Green Growth and Business Forum
  • New Zealand Trade & Enterprise (New Zealand High Commission): The Virtual Reality Wine Tour

THE GOLD STANDARD AWARD FOR EMPLOYEE ENGAGEMENT 

  • THE WINNER: Edelman Hong Kong: Innovation from the Heart – Janssen Pharmaceuticals – CLICK HERE FOR THE WINNER’S CASE STUDY
  • HIGHLY COMMENDED: Shell Companies in the Philippines: Sustaining Involvement and Engagement Through Elevated Communications

Shortlist:

  • Medtronic: Taking Healthcare Further – Together in Asia Pacific
  • SAP Asia Pacific: Your Digital Life – by BlueCurrent Group and FleishmanHillard

THE GOLD STANDARD AWARD FOR GOVERNMENT RELATIONS

Sponsored By:

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Shortlist: 

  • S.P.A.G: The Partnership to Fight Chronic Disease: Time to Un‘burden’ – Commitment to reduce the NCD burden in India through a multi-sectoral approach
  • BlueFocus Digital: Reboot Microsoft—Leverage President Xi’s Visit to Reposition Microsoft as China Partner
  • Ruder Finn Asia: Volvo Group Sustainable Cities Forum and White Paper on Sustainable Transportation

THE GOLD STANDARD AWARD FOR ‘IN HOUSE’ TEAM OF THE YEAR

Sponsored By:

sp_edelman

 

 

Shortlist:

  • Food Industry Asia: Giving a Voice to Asia’s Food Industry
  • Shell Companies in the Philippines: From Newsworthy to Use-Worthy – Transforming the Shell Philippines Internal Communications Function

THE GOLD STANDARD AWARD FOR ISSUES MANAGEMENT AND CRISIS COMMUNICATIONS

Sponsored By:

sp_northhead

 

 

Shortlist:

  • Perfect Relations: Air India – Brand Building and Crisis Management

THE GOLD STANDARD AWARD FOR NGO ENGAGEMENT

Sponsored By:

screenshot-2016-11-30-10-35-36

 

 

 

Shortlist:

  • Genesis Burson-Marsteller: Music For A Cause
  • Manila Electric Company: Salba-bote – Protecting Our Customers’ Lives During Typhoons and Floods

THE GOLD STANDARD AWARD FOR PUBLIC PRIVATE PARTNERSHIP

 

Shortlist:

  • Immunisation Technical Support Unit and Genesis Burson-Marsteller: Mission Indradhanush – one shot against seven diseases
  • Grow Asia – Catalyzing action-oriented PPPs
  • WeatherPhilippines Foundation, Inc: A #WeatherWiser Nation

THE GOLD STANDARD AWARD FOR STAKEHOLDER ENGAGEMENT

Sponsored By:

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Shortlist:

  • Baxter China: Baxter’s Infusion Safety Enhancement Journey in China
  • Ruder Finn Asia: Wrigley’s “Bin-It-In” Anti-Littering Campaign

THE GOLD STANDARD AWARDS FOR CONSULTANCY OF THE YEAR

Awards Exclusively Sponsored By:

Screenshot 2016-07-27 09.07.49

CATEGORY A: IN-COUNTRY CONSULTANCY OF THE YEAR

Shortlist:

  • Ashton Consulting 
  • Weber Shandwick China

CATEGORY B: SPECIALIST CONSULTANCY OF THE YEAR

Shortlist:

  • Sinclair Communications
  • S.P.A.G (India): Be Real!

CATEGORY C: REGIONAL NETWORK OF THE YEAR

Shortlist:

  • Edelman APAC
  • FTI Consulting

CATEGORY D: NEW CONSULTANCY OF THE YEAR

Shortlist:

  • Echo Myanmar
  • Powell Tate Australia

SPECIAL AWARD CATEGORY: MIDDLE EAST COMMUNICATIONS CONSULTANCY OF THE YEAR

Shortlist:

  • Edelman Middle East
  • FleishmanHillard: UAE and the Kingdom of Saudi Arabia