Former Biden aide hired as PepsiCo’s top lobbyist

PepsiCo has turned to a top White House aide to lead its lobbying efforts, the food and beverage company has announced.

Alan Hoffman, who most recently was the deputy chief of staff to Vice President Joe Biden and deputy assistant to President Barack Obama, will become PepsiCo’s senior vice president of global public policy and government affairs.

He succeeds Dan Bryant, who left the post to head Covington & Burling’s lobbying division.

Hoffmanwill be based at PepsiCo’s Purchase NY headquarters. Before he was appointed in 2008, Hoffman served as chief of staff to Biden when he was a senator. He also was a lobbyist at think tank Rand Corp. and worked for the government relations firm Timmons & Co.

His career included periods at the US Justice Department as special counsel to the assistant attorney general for legislative affairs and as an assistant US attorney in Philadelphia.

Biden said in a written statement that Hoffman exhibited: “Tremendous leadership, keen intellect, and unwavering loyalty. From his commitment to strengthening our nation’s law enforcement, to his tireless advocacy on behalf of the labor community and building a strong middle class, he has always set the highest standard for public service. Alan has my complete respect and admiration, and I’m deeply in his debt for his contributions.”

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