Ford takes the helm at Burson-Marsteller as Pickard quits


Burson-Marsteller has announced that Patrick Ford has been named interim chairman of its Asia Pacific region.

Ford will report to the firm’s worldwide president and chief executive officer Donald A. Baer.

He will take on this interim leadership role in the region as Asia Pacific chief executive officer Bob Pickard has decided to leave the firm to pursue another opportunity.

Ford has been with the firm for 23 years and is currently the firm’s Worldwide chief client officer.

He will continue in that role, focusing on driving growth among Burson-Marsteller’s largest clients in the Asia Pacific region as well as around the world.

Ford served as the firm’s US chief executive officer for five years before becoming a vice cChairman in 2012. He has been working from Hong Kong for the last several months.

Baer said: “Pat Ford is a great leader with a long track record of success during his 23 years at Burson-Marsteller. We thank Bob Pickard for his contribution to our growth and wish him well in his future endeavors, and we could not be more pleased to have Pat Ford leading this crucial region, which is a cornerstone of our firm’s growth strategy.”

Ford will oversee a region that includes 19 wholly-owned offices in nine countries and 11 affiliate relationships also across nine countries. He will also work with Baer and other senior leaders of the firm to lead the search for a permanent CEO of the region.  

Ford said: “I am looking forward to working closely with the region’s senior leadership team, staff and clients. Burson-Marsteller has a long and rich tradition in Asia.  We opened our first office in the region in 1961, and we have been at the forefront of many of the region’s groundbreaking work since. I am eager to help continue the tradition.”

Since joining Burson-Marsteller in 1989, Ford has served as a senior managing director in B-M’s Public Affairs Practice, chairman of the Corporate-Financial Practice, and, from 2006-2011, as President and CEO of Burson-Marsteller US.  
 
Ford serves on the Executive Committee of the Board of Trustees of the Institute for Public Relations and on the Membership & Eligibility Committee of the Council of Public Relations Firms.

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