FleishmanHillard strikes APAC affiliate deal with GR specialists Vriens & Partners


Government affairs consulting firm Vriens & Partners and global strategic communications firm FleishmanHillard today announced an affiliate partnership that leverages the considerable strategic consulting expertise of both agencies in Asia. 

From its regional headquarters in Hong Kong, FleishmanHillard provides communications counsel to many of the world’s largest enterprises with interests in Asia Pacific. Vriens & Partners, headquartered in Singapore, specialises in government affairs, public policy and political risk analysis for clients across its Southeast Asia network.

The newly formalised partnership combines FleishmanHillard’s regional integrated communications solutions with Vriens’ team of local policy experts to provide a single robust resource for companies seeking to navigate Asia’s diverse market complexities.

“Given the issues-rich nature of this region, strategic consulting on high-stakes issues is one of the largest and fastest-growing areas of our business in Asia,” said Lynne Anne Davis, FleishmanHillard’s Asia Pacific president and senior partner. “Cooperation between our firms leverages FleishmanHillard’s global public affairs heft with Vriens & Partners’ in-depth specialist knowledge of policymaking in Southeast Asia. It’s an unbeatable combination for clients seeking the highest-quality counsel on a broad range of situations that have bearing on their market potential and license to operate.”

Vriens & Partners Managing Partner Hans Vriens said, “We are excited to officially extend a track record of compatible cooperation that began with FleishmanHillard a couple years ago. Both of our firms recognize the ramping demand for broad, deep expertise in markets and on issues critical to clients in Asia. This partnership expands our capabilities to offer our clients integrated communications and government affairs solutions throughout Southeast Asia and beyond.”

The partnership will focus on generating new business opportunities and expanding the agencies’ capabilities and expertise. This includes developing regional policy and regulatory monitoring services, and providing Vriens with access to FleishmanHillard’s global network of public affairs experts outside of Asia.

“We have great personal respect for the team at Vriens and look forward to actively collaborating with them in the markets where we currently operate, as well as in Cambodia, Myanmar and Laos,” added Davis.