FleishmanHillard makes appointments to strengthen Greater China team

FleishmanHillard has announced two key appointments aimed at strengthening the agency and building on its success in Greater China.

Helena He, pictured above, has been appointed general manager, head of digital and social engagement, to lead digital transformation for the agency in China. With more than 15 years’ experience working in both local and international agencies, He brings significant brand and consumer communications expertise to the agency. Most recently serving as @Comm Beijing’s general manager, her client portfolio included multinational clients in diverse sectors such as fast-moving consumer goods, electronics, financial services and sports.

He’s work with these global brands has provided her with deep insights into the Chinese consumer and rich experience in developing creative, multiplatform activation campaigns targeted at Generations Y and Z. In addition, she has provided corporate and marketing services to leading Chinese companies, helping them to build their domestic profile and business.

Her appointment is a further step in the evolution of FleishmanHillard in China as a digitally-led communications agency, aligning with the firm’s global vision to offer clients an all-round service in the rapidly changing digital and social media landscape.

“As China continues to set the pace for global e-commerce, FleishmanHillard is intent on recruiting high- caliber candidates who can identify and develop digital solutions designed for the local consumer,” said Rachel Catanach, senior partner and president, Greater China for FleishmanHillard. “It’s clear that our clients want more digital capabilities from their PR firms and Helena’s appointment ensures we continue to cater to that need. Helena has an in-depth understanding of China’s digital landscape, making her ideal to be the driver of the firm’s digital offerings in China.”

In other news, Judy Wei has been promoted to general manager of consumer services for China. As senior vice president and partner at FleishmanHillard in Beijing, Wei has proven herself as a leading practitioner, running large global accounts such as the P&G business for MMK+, a specially created consortium of Omnicom PR agencies.

“Judy has shown herself to be an impressive leader and one of the key figures, together with General Manager Jerry Zou, behind our agency’s exciting growth in Beijing. We have made a strong start to the year, and Judy’s appointment will ensure we have the right people in place to continue this momentum in China,” said Catanach. “I would like to congratulate Judy and Helena on their new roles; we believe that FleishmanHillard is well positioned for our next chapter of growth in China, thanks to our strong portfolio of clients and our deep pool of talent.”