FleishmanHillard announces major China changes

Lichi Hsueh: Promoted to a new role at FleishmanHillard in China

FleishmanHillard has announced a series of major management changes in China, including the departure of Li Hong, former chairman and president of China at the firm.

FleishmanHillard also announced two key appointments: Lichi Hsueh, currently head of the firm’s Shanghai operations, has been promoted to a new role of chief operating officer for FleishmanHillard in China. Yisi Liu, currently deputy GM in Shanghai, will become general manager of the Shanghai office.

Under Li Hong’s leadership, FleishmanHillard’s China business flourished, boasting, says the company, a “stellar portfolio of Chinese and global clients, a deep talent bench and strong capabilities to meet the fast-evolving needs of China’s dynamic business and communications environment today”.

Lynne Anne Davis, FleishmanHillard senior partner and Asia Pacific president, said: “Li Hong’s contribution to the success of FleishmanHillard’s mainland operations was significant and pioneering in so many ways. His core belief to provide clients with progressive and innovative integrated services drove his approach to managing clients as well as developing teams. His ability to anticipate trends and his connections at the highest levels allowed FleishmanHillard to undertake some of the most innovative and memorable campaigns in China’s PR history.”

Hsueh, FleishmanHillard’s managing director, client service in China and head of the Shanghai operations, has  been promoted to a new role of chief operating officer for FleishmanHillard in China.

Hsueh brings more than 19 years of leadership, client and business expansion experience in Greater China’s PR industry. Through her work with leading brands in the technology and financial services sectors, she demonstrates deep expertise in managing sensitive issues, mergers and acquisitions, and corporate affairs.

Liu, who is currently the Shanghai office’s deputy general manager and head of FleishmanHillard’s corporate and  public affairs team in Shanghai, will be promoted to general manager of the Shanghai office.

Liu joined FleishmanHillard Shanghai in 2012 and has significant expertise in stakeholder identification and  engagement, government policy analysis, corporate reputation management, and issues and crisis management.  In addition to his extensive corporate affairs experience working with brands in the tourism, healthcare, agriculture, B2B and finance sectors, Liu spent five years at government agency China National Tourism Administration.

Rachel Catanach, Senior Partner and President of Greater China, said: “Lichi and Yisi, together with other members of our senior team in Greater China, represent the next generation of leaders in the public relations industry. They are communication entrepreneurs and their energy and insights, plus disciplined approach, will help Chinese companies and multi-nationals operating in China, leverage and export new ways of communicating that are ‘Made in China, Designed for the World’.”