FleishmanHillard has been chosen to provide strategic communications and media relations advisory support in Hong Kong for The Nature Conservancy (TNC), a US charitable environmental organisation.
The Asia-Pacific region is home to 60 percent of the world’s population and contains four out of the ten fastest-growing economies in the world. This region also holds 75 percent of all coral reefs and 20 percent of all forests. TNC is expanding its efforts in Hong Kong to promote a healthy balance between nature and humanity through a public communications and marketing programme.
Grace Lam, senior vice president at FleishmanHillard Hong Kong, said: “TNC stands out among environmental NGOs in that it focuses on a business-like and scientific approach to conservation, as opposed to spending its resources primarily on advocacy or lobbying. Operating across 34 countries, TNC serves as a trusted advisor to governments, businesses, private landowners and local communities. By introducing TNC and its business-minded approach to conservation to the Hong Kong media and public, we can raise the organization’s profile and help bring attention to TNC’s work and the issues they address.”
Louisa Ho, corporate & marketing director, Asia Pacific at TNC, said: “Nature is the infrastructure of life and people depend on it for air, water, food and countless other resources. This is why the environment is a major cause for concern amongst many people living in Hong Kong and across Asia Pacific. We have been in the region for more than 20 years and are expanding our work in Hong Kong, aiming to launch a campaign to engage and educate the public about the importance of learning about and supporting environmental conservation and sustainability. Our key goal is to empower individuals to be a catalyst for change both for the community and the regions beyond.”