Fleishman-Hillard and the China Securities Journal have jointly announced a strategic partnership to promote and enhance global best practices in Chinese investor relations management.
The joint effort also aims to help Chinese companies increase their exposure in international capital markets and optimise opportunities for investment and collaboration.
The strategic programme will be launched by a Chinese delegation to Europe in February.
The delegation will serve as a bridge between state-owned and privately owned Chinese companies and the investor community and will facilitate cross-border communication between participating Chinese companies and institutional investors.
The partnership will organize seminars and visits to leading stock exchanges starting in Europe and will enlist investment banks to give senior managers of participating Chinese companies a firsthand understanding of the dynamics of European capital markets.
A number of other ongoing initiatives will be organised to further promote the goals of the strategic alliance, including investor relations management training programmes and seminars.
The alliance will also establish a capital market information and communications platform between Chinese companies and international institutional investors to give foreign investors better access to news and information on Chinese companies and upon request, to provide publicly available studies and research results to institutional investors.
As for the establishment of strategic partnership, Wang Jian, the deputy editor-in chief of CSJ, said: “It is significant for CSJ and FH which is an internationally renowned communications company to establish strategic partnership. This characterises a critical action of CSJ to enhance its global influence and develop overseas business. It is hoped that by this cooperation, an effective platform of communication and cooperation is set up in terms of news transmission, conference organizing and training activities, etc. It is expected that the cooperation between CSJ and FH is a great success!”
President and senior partner for Fleishman-Hillard’s Asia Pacific region, Lynne Anne Davis, said: “We are excited to announce this strategic partnership with China Securities Journal as we deepen our dedicated efforts to provide capital market services of strategic level to meet the growing needs of Chinese enterprises in strengthening their roles in global capital markets.”
Ruby Yim, leader of Fleishman-Hillard’s Global Capital Markets Services team for Asia and co-chairman of the firm’s worldwide capital markets business,added: “This strategic alliance aims to help Chinese companies to better prepare for the increasingly intricate global capital markets, and to enhance their exposure and visibility in those markets.”