Fleishman-Hillard International Communications has announced the appointment of Marjorie Benzkofer as global lead of the firm’s reputation management practice.
In her global role, Benzkofer will lead the effort to coalesce the firm’s work around executive visibility, internal change management, financial communications, and crisis and issues management, as well as CSR and sustainability.
Fleishman-Hillard is bringing to market new offerings and thought leadership around these areas as well as new reputation research.
Dave Senay, president and CEO of Fleishman-Hillard, said: “The principles of reputation management are influencing all other forms of marketing and communications today. No longer can reputation management be seen as an alternative label for corporate communications, brand management or other functional activities. It is clear that reputation management is itself a unique, separate discipline that requires a new kind of professional management that extends across all disciplines of business. Marjorie is just that kind of professional and knows how to lead and organize our teams to do this work across the firm.”
Benzkofer brings more than 15 years of experience at Fleishman-Hillard to this new global role, having served a multitude of Fortune 500 clients across industries and geographies. She has led the corporate practice in Chicago for the past seven years and has won numerous awards for her integrated work.
Benzkofer, said: “It’s important in our work to be mindful of the interactions we are creating between brand and reputation. We may be building brands as the manifestation of a company and its actions, but it is reputation that opens doors and clears the way for new opportunities and progress. We have been helping to manage the uncontrolled dialogue between our clients and their audiences for decades. It is a core capability of the firm, and we intend to remain on the cutting edge through the new work emerging from the practice.”
Benzkofer is joined in leading the practice by her regional colleagues: Nick Andrews in Europe, Rachel Catanach in Asia, and Betsy Neville in the Americas.